Honda Post Record Breaking May Auto Sale

With the month of May over, car manufacturers areThe five-door hatchback Fit sets sales records when
already reporting their sales output for the month. TheHonda sold 5,361 units of the award-winning auto
American Honda Motor Co. reported that they havemodel. Month to date sale shows a decrease of 1.8
broken their May sales record previously set in 2004.percent due to the additional selling day. A 99.3 percent
For the past month, the company sold 145,367 carssales increase was also recorded for the first five
and light trucks. Last year, for the month of May,months of the year for the Fit compared to the first
Honda sold 141,810 vehicles.five months of 2006.
The increase is boosted by good sales for the HondaThe increased sale of the smaller Civic and Fit as well
division which sold 129,447 cars and light trucks. Lastas the relatively small CR-V is pointed out as the trend
year, the division sold 125,639 cars and light trucksin the US car market. "Small is big right now," Dick
combined. Last month has more selling days than theColliver, the executive vice president of American
previous year which resulted to a daily selling rate of aHonda, said. "Smaller vehicles have become more
1.4 percent drop for American Honda.attractive for multiple reasons and we expect this
The additional selling day also resulted to a 0.9 percenttrend to continue for the time being."
decrease for the Honda division. For the first fiveMeanwhile, the Accord suffered from declining sale.
months of the year, Honda has already sold 625,994Last month, American Honda sold 31,915 of the midsize
vehicles which represent a one percent increase assedan. Last year, during the same month, Honda sold
compared to the first five months of 2006.36,967 units of the Accord. That shows a decrease of
Honda's increased sale is the effect of the all-time17 percent with the additional selling day worsening the
record sales for the compact Civic and the Honda Fit.sales reduction.
The crossover SUV CR-V also posted its highestAs for Honda's luxury division Acura, a 5.3 percent
May sales record. Honda sold 39,993 units of the Civicsales drop was reported. The vehicles across Acura's
last month, marking an increase of 32.6 percent aslineup excluding the MDX and the NSX posted sales
compared to May 2006 Civic sales. The previousdecrease. The MDX which is known for its high
record for the Civic sale was set on August of 2001.performance even without aftermarket ACT parts
The hybrid version of the Civic also broke the all-timeposted a 27.2 percent sales increase. Last month,
record set on August of 2005. Last month, 4,250 unitsAmerican Honda sold 4,623 units while for May 2006,
of the Civic Hybrid were sold and that is an increaseHonda only sold 3,494 units of the midsize luxury
of 50.4 percent compared to May 2006.crossover SUV. The Acura division posted a reduction
Sales for the crossover CR-V increased by 35.9in sales for the first five months of the year by 11.8
percent compared to last year during the same month.percent compared to last year's first five months.