| The Volkswagen of America, Inc. announced that the | | | | “We are excited about being recognized by |
| Jetta and Passat advertisements are finalists for the | | | | IAG” said Kurt Schneider, the general manager of |
| “Most Effective Overall Ad” in the non-luxury | | | | creative content at Volkswagen of America, Inc. |
| category by IAG Research, a television advertisement | | | | “This research confirms the true effectiveness of |
| and product placement effectiveness measurement | | | | these messages in connecting with consumers and |
| company. The IAG Research awards are scheduled | | | | increasing consideration for the brand.” |
| to be given at this year’s New York International | | | | The 2007 VW Jetta is equipped with lots of promising |
| Auto Show opening press breakfast on the 4th of | | | | features that bolsters comfort and convenience. |
| April at the Javits Center. | | | | Notable features include the efficient Volkswagen cold |
| The Volkswagen Passat wagon was recognized as a | | | | air intake, a CD player, cruise control, air conditioning, |
| finalist for the “Most Effective Established | | | | traction control, and height-and-telescoping steering |
| Nameplate Launch Campaign.” Each award | | | | wheel. All the 2007 VW Jetta models feature a |
| category was based on national advertising that | | | | four-wheel independent suspension, electro-mechanical |
| began airing in the previous year. The award | | | | steering, and a manual transmission. The all-new Jetta |
| recognizes automakers that produce ads that | | | | is priced at $16,490, its base price. |
| effectively reach the television viewing audience. | | | | The 2007 VW Passat sedan and wagon features |
| Effectiveness is attained through a combination of | | | | interior comfort and exterior styling that spell sporty, |
| strategic media placement and breakthrough creativity. | | | | practical and safe. The Volkswagen Passat offers six |
| The automaker is a finalist in two of the five award | | | | standard airbags and other worth-grabbing auto |
| categories presented by IAG Research: the Jetta was | | | | features. The Passat also comes with a refined |
| acknowledged for the ad “Dance,” and the | | | | 2.0-liter turbocharged, four-cylinder engine mated to |
| Passat was recognized for its “Safe Happens” | | | | advanced direct-injection delivery system to ensure |
| advertisement. The awards are based on responses | | | | the finest fuel consumption. For the Passat, the base |
| from 1.5 million television viewers who answered the | | | | price for the sedan is $22,960 and $25,225 for the |
| survey questions. | | | | wagon. |