| In the year 2002 when Volkswagen Phaeton was | | | | upscale. Take for instance the Touareg which was a |
| introduced in the world it was considered a | | | | surprising hit for the automaker, the Passat was also a |
| breakthrough for the brand since it was the first time | | | | best seller for VW and carries the image of being |
| for the Wolfsburg-based manufacturer to build such a | | | | more than just an average midsize car. To give |
| large, sophisticated, and expensive vehicle. The | | | | Volkswagen with the edge in the high-end luxury |
| Volkswagen Phaeton has become a blessing and a | | | | market, it will have to try to differentiate itself from its |
| curse for the automaker. The Phaeton proved to be | | | | rivals. The Phaeton on its own is a fantastic luxury |
| what the automaker hoped it would be----the | | | | sedan and demonstrates just what the Volkswagen |
| ‘Best’--- but amidst its perfection it has | | | | brand is capable of. |
| somewhat brought a dark cloud over Volkswagen | | | | Volkswagen has been very successful with its fusion |
| because instead of bringing in more sales for VW it | | | | of qualities, design, capabilities, and performance. It was |
| has slowed down sales until the time came for the | | | | even able to mate a fastback or wagon with a TDI |
| automaker to decide to stop the sales of the Phaeton | | | | powered engine and go further by creating a |
| for North America at the end of 2005. | | | | combination of diesel and hybrid drivetrain. If the |
| But it looks like things are finally turning around for the | | | | automaker can do the same for its Phaeton then it |
| Phaeton as according to media reports Volkswagen | | | | would be able to differentiate itself from the other |
| will again try for the second time around its luck in | | | | luxury vehicle out there since it would be gaining the |
| North America by sending its Phaeton back but this | | | | attention and interest that it needs due to its unique |
| time making it even more luxurious. Will Europe’s | | | | traits. |
| largest automaker succeed this time is not yet clear. | | | | With regards to the new Phaeton four-door model, |
| In an interview with the financial news provider, | | | | Volkswagen has launched the brand new 2008 model |
| Bloomberg, Andreas Meurer, Volkswagen’s of | | | | at the Geneva Motor Show bears a mild facelift that |
| America’s spokesperson said that the company | | | | includes an adaptive xenon headlamps, with LED |
| has intentions of reintroducing the Phaeton to the US | | | | daytime running lights plus some new LED tail lamps |
| market. Furthermore, the Financial Times Deutschland | | | | and a restyled front grille that will surely put it more |
| reports that in an interview with VW’s CEO Dr. | | | | attuned to the rest of the Volkswagen lineup. And |
| Martin Winterkorn, he said that in order for the car to | | | | speaking of being in line with the rest of VW, the |
| be successful it needs to be introduced worldwide. | | | | Phaeton will have the same quality VW auto parts |
| The Bloomberg article did mention that the Phaeton | | | | such as the popular VW control arm which upgrades |
| vehicle will not be a new modified Phaeton but the | | | | the suspension system of any VW vehicles. Different |
| previous model introduced and stated further that the | | | | VW model calls for specific VW control arms and |
| vehicle is expected to arrive before the turn of the | | | | Volkswagen makes sure that every component that it |
| decade. | | | | adds on its vehicles have undergone strict quality test. |
| The launching and sale of the Phaeton is just a small | | | | This is the automaker’s way of maintaining quality |
| part of the whole Volkswagen equation and in fairness | | | | in its range. |
| to the automaker it has been successful with its move | | | | |