| Driving the stars and celebrities from their hotels to the | | | | As part of the whole event, Volkswagen along with |
| red carpet can be two things: tiring or exciting. It could | | | | the organizers of the Berlin International Film Festival |
| be tiring for you if you just are not up to the task. It | | | | would be welcoming all of the attendees and stars |
| could be exciting on the other hand if you simply love | | | | and guests. They would all be meeting at the |
| the idea that you have been able to be with this star | | | | Volkswagen Golden Bear Lounge which is known as |
| at least for a few minutes. Now that would be for | | | | a popular spot for people in the movie industry and this |
| ordinary folks. | | | | is situated in Hotel Grand Hyatt. The Volkswagen |
| However, for car makers like Volkswagen, having their | | | | Golden Bear Lounge allows all people inside to see just |
| vehicles used as the main transportation for the stars | | | | what is happening at the Film Festival. They would also |
| to the red carpet would be a really good deal. You get | | | | be able to see all Volkswagen transportation units roll |
| to transport the stars, you get to show to the rich and | | | | right to the red carpet with gleaming Volkswagen |
| famous just what features you have to offer, you get | | | | parts. |
| to be right in the spotlight, and you get to advertise | | | | The head of Volkswagen’s Public Relations |
| your brand and your vehicles all at the same time. | | | | department Heike Lichte stated, “Against the |
| Volkswagen is surely smiling with a huge grin on its | | | | dramatic backdrop of the Brandenburg Gate and the |
| face for it would be transporting the stars and | | | | Reichstag building, Seal and Die Fantastischen Vier will |
| celebrities to the Berlin International Film Festival’s | | | | be appearing live to really make this party something |
| red carpet entrance. This event would be happening | | | | special. You can’t get more Berlin than that.” |
| from the 7th of February right up until the 17th. The car | | | | Now that would be what is happening at the second |
| brand has been doing this task for six years already | | | | night of the festival which is known as the |
| and it seems like it has already become a favorite. | | | | Volkswagen People’s Night. |