| It’s no lie that advertising practically rules the media. | | | | older, beat up car. They obviously did their audience |
| Obviously, visual advertising is part of any company. | | | | research. |
| But how about the big four niches, alcoholic beverages, | | | | 2. “Volkswagen Trucks. For every kind of load.” |
| sports, clothing, and automobiles. It is a good thing these | | | | This is a cool ad; you can tell they stepped outside of |
| markets make millions because their advertisements | | | | the box with this one. What you see is a carton of |
| have become increasingly advanced in recent years, | | | | eggs that has a VW truck drawn on it. Who even |
| thus the price to implement them has risen as well. | | | | knew Volkswagen manufactured semi-trucks? This ad |
| One automobile company from Germany has found | | | | would definitely reach some new customers as long |
| some interesting campaign concepts that have | | | | as it was placed in the right magazines. |
| demanded little cost and become really successful. | | | | 3. “The Jetta. Made to keep you driving.” This is |
| Here is a list of what I think are the top 3 Volkswagen | | | | obviously a testament to the VW parts that the Jetta |
| print ads and why. | | | | comes equipped with. The picture is of a mobile car |
| 1. “Work is already dangerous enough.” This is | | | | wash that is foaming up a Jetta while it’s in motion. |
| the ad that displays a man who just spilled coffee all | | | | It’s a cool way to get your attention and I think it |
| over his pants. I think this is clever because it’s | | | | serves the company well. In the back of their minds, |
| embarrassing to walk around looking like you wet your | | | | potential consumers will be thinking “good parts” |
| pants, just as it is embarrassing driving around in an | | | | when they think “Jetta. |