Volkswagen Aims Increased China Auto Sales

German automaker Volkswagen is the largest foreignChina have risen by 25 percent compared to last year
car manufacturer in China today and it is looking tofor the same period of time. The German automaker
further increase its presence in the large and stillincreased their sales with help from the new auto
growing Chinese auto market. The biggest Europeanmodels they have introduced in the market which are
carmaker announced that they are expecting theirthe Skoda Octavia and the Audi A4. Aside from
auto sales in China to increase by 12 percent this yearthese, other Volkswagen timing belt-equipped auto
compared to 2006. The carmaker is counting on themodels are also increasing in popularity among Chinese
Magotan sedan which is also known as theauto buyers.
Volkswagen Passat, Dasher, Quantum, Santana,“Volkswagen is trying to boost sales in China's
Corsar, Ford Versailles, Galaxy and the Royale.market, with more models tailor-made for Chinese
In a motor show held at the North-eastern city ofcustomers,” said Huang Zherui, an analyst for CSM
Changchun, Volkswagen China Group’s viceAsia. "The China market still has much more
president Soh Weiming said that they are expecting topotential.”
sell about 800,000 Volkswagen vehicles in the countryFrom January to June this year, Volkswagen has
this year. Last year, Volkswagen sold 711,298 vehiclesalready sold 431,369 vehicles in China, a record
in the country.breaking feat for the Chinese arm of the German
As the auto market in China continues to grow,automobile manufacturer. The Chinese auto market
Volkswagen has reacted by offering more autohas increased by 22 percent for the said period. Of
models in the country. Capitalizing on the marketingthe entire Chinese auto market, Volkswagen has
appeal of the brand and the increasing number ofcornered 18.6 percent for the first half of the year.
Chinese auto buyers, the German automaker hasAccording to Mr. Soh, the Chinese arm of Volkswagen
provided Chinese auto buyers with more choices.is aiming to stabilize their share of the Chinese auto
Aside from Volkswagen, Toyota is another automakermarket at 17 to 18 percent.
to offer more auto models in the country.“The market is still growing at a very aggressive
This move by carmakers into the Chinese auto marketpace,” Mr. Soh said. “Ten years ago only a
is expected since almost all large auto markets hasfortune teller could tell you how good the car market
showed signs of slowing down. In the United States,would be in the following year, but now the market is
auto sales are declining although there are signs ofpretty stable.”
increase for some months. The Chinese auto marketFor the future, Volkswagen announced that they will
though is growing and it is of utmost importance tobe introducing 14 new auto models in the country by
move into the market while it is still developing into a2009. This will further increase the choice for Chinese
very profitable market.auto buyers. This in turn, hopefully for Volkswagen,
During the first half of this year, Volkswagen sales inwould mean increased sales in the country.