| In the news: Volkswagen of America has announced | | | | at Volkswagen of America, Inc., "We are excited |
| recently that both of Volkswagen's Jetta and Pasat | | | | about being recognized by IAG. This research |
| advertisements were chosen as finalists for the "Most | | | | confirms the true effectiveness of these messages in |
| Effective Overall Ad" in the non-luxury category by | | | | connecting with consumers and increasing |
| IAG Research. | | | | consideration for the brand." |
| The IAG Research is a TV advertisement and | | | | The 2007 Jetta is equipped with most of the popular |
| product placement effectiveness measurement | | | | comfort and convenience features that are offered as |
| company. The Passat wagon was chosen as a finalist | | | | standard including cruise control, CD player, air |
| for the "Most Effective Established Nameplate Launch | | | | conditioning, traction control, and a |
| Campaign". The categories for the award are based | | | | height-and-telescoping steering wheel. Similarly all of |
| on the result of the national advertising that started | | | | the 2007 Jetta models are equipped with a four-wheel |
| airing in 2006 which recognizes the automakers that | | | | independent suspension, electro-mechanical steering, |
| produce the ads that effectively reach the viewing | | | | plus a manual transmission that is offered as a |
| public. The effectiveness of the ads is obtained | | | | standard feature. The base price for the 2007 Jetta is |
| through a combination of strategic media placement | | | | $16,490. |
| and breakthrough creativity. | | | | The Passat sedan and wagon offers the same |
| Luckily for the maker of VW master cylinder and | | | | comfort and convenience features as that of the |
| Europe's largest automaker, two of its vehicles were | | | | Jetta with the addition of practical and safety features |
| able to take home two of the five award categories | | | | that includes not less than six airbags--all standard. The |
| presented by IAG Research. The Jetta was | | | | 2007 Passat and 2.0T models are equipped with a |
| recognized for the ad "Dance" while the Passat was | | | | sophisticated 2.0 liter turbocharged, four-cylinder engine |
| acknowledge for its "Safe Happens" advertisement. | | | | mated with an advanced direct injection delivery |
| The judging process was done based on the | | | | system for optimum fuel consumption. The starting |
| responses from 1.5 million television viewers who take | | | | price for the 2007 Passat sedan and wagon is |
| part in answering the survey questions. According to | | | | $22,960 and $25,225 respectively. |
| Kurt Schneider, General Manager of Creative Content | | | | |