| Strategy Paper for Overcoming DTAG Market and | | | | Offering VOD in the German market will take a |
| Technology Advantage | | | | different execution strategy and cost structure than is |
| This paper was created for a venture capital | | | | commonly used today. In the German market, much of |
| company and subsequently used to target cable | | | | the content which would be offered on Pay per View, |
| accessible markets in Germany. The paper has been | | | | is available for free over the airwaves. Also, |
| parsed in this forum to separately cover Digital TV, | | | | infrastructure would need to be financed and built to |
| Broadband Data, Video on Demand, Telephony, | | | | allow VOD, which is not a common service currently in |
| Interactive TV, Gaming and Colocation. | | | | most cable systems. The two VOD dependencies go |
| VIDEO ON DEMAND | | | | hand in hand. One cannot exist without the other, and |
| Video on demand viability depends upon two things, | | | | each is the solution to the other. |
| 1. Costs entailed 2. Compelling content | | | | 1. |