| Promotional products are one of the best ways to | | | | every person who takes a car out for a test drive is a |
| keep your customers coming back. That's true of any | | | | great way to get your potential customers to take a |
| business, but there are many items that seem tailor | | | | set of wheels out for a spin. A few ideas for incentive |
| made for the auto industry, and particularly for car | | | | giveaways include emergency road kits (with your |
| dealerships. The fact is that car dealers survive on | | | | name printed on them, of course), emergency first aid |
| their advertising - and word of mouth is the best | | | | kits that fit in the glove box, and glove box travel |
| advertising that there is. Your very best marketing will | | | | atlases. |
| come from satisfied customers - but it never hurts to | | | | Gimmick Giveaways |
| help those satisfied customers remember your name | | | | Holiday weekends are great times to host a big sale |
| when their friends are looking for a car of their own. | | | | event, complete with frankfurters and drinks and party |
| Here are just a few ideas for promotional gifts and | | | | favors. Combine incentives for test driving a car with |
| items that are especially suited for use by automobile | | | | inexpensive takeaways like ice scrapers, sports |
| dealers. | | | | bottles and travel mugs to get people to come out to |
| Key Rings | | | | your car lot. Once you have them there, you can turn |
| Key rings custom printed with your dealership name | | | | your sales staff loose on them - and don't forget to |
| are a natural fit for advertising your auto dealership. | | | | stock up on pens and key rings for the occasion. |
| Just hand over the keys to your customers' newly | | | | Fleet Sales |
| purchased vehicle on a key ring printed or engraved | | | | If you do lease business and fleet sales with local |
| with your company name. The least expensive only | | | | firms, you'll want to invest in higher end promotional |
| cost a few pennies each, and even the higher ranges | | | | products both as gifts to your sales contacts, and as |
| with metal and engraving don't cost much more. Keep | | | | little added extras in each car that you place. Little |
| in mind that the nicer the key ring, the more likely it is | | | | touches like an emergency roadside kit in the boot and |
| that your customers will continue to use it. | | | | a sun shield for the windscreen can help you stand |
| Car Stickers and Decals | | | | apart and above your competition, and ensure that |
| You can easily put your name on every car you sell | | | | when it's time to renew the contract, you'll be first on |
| with a transparent vinyl car sticker or car decal. That | | | | their list. |
| way every car that rolls off your car lot will be a rolling | | | | Those are just a few ideas of ways that promotional |
| advert for your business. | | | | business gifts can help you promote your automobile |
| Test Drive Giveaways | | | | dealership. For more ideas, take a look through the |
| Every car business salesman knows that once you | | | | online catalogues of the leading UK business gift |
| get someone behind the wheel of a new car, you've | | | | houses. |
| practically got them sold. Offering a free giveaway to | | | | |