Multinational auto giants accelerate the beach landing, increasing the pace of investment in China

Former European Commission president, former Italianabove 2008, more than double-digit profit growth.
Prime Minister, currently the China Europe International    Second, China business in 2009 rose buck the
Business School, Professor Romano Prodi, said, "totrend, accounting for multinational giants raise the
China, India, represented by the emerging power of theproportion of global sales. The world's top luxury car
financial crisis is leading the second wave ofcompany Ferrari Group, said luxury sports car market
globalization, the future of the United States Europein 2009 the average decline of 35%, Ferrari has the
holds a high position will no longer exist or besecond highest performance (highest in the history of
weakened. "which is a major financial crisis and morethe 2008 best performance), a total of 6250 to the
concerned about the overseas giant Chinese market.end-user Orthogonal cars down 5%; its sales in China
Recently, the multinational giants have announcedto 206, still growing. Ferrari Wen Li Yuan, director of
results for fiscal 2009, profits from China avoid the lossthe Chinese media, "said Ferrari Asia Pacific region
of many multinational giants unharmed, the ChineseChina ranked the second largest market, behind only
business to further enhance its global share. This isJapan. In addition, the Ferrari in the Chinese market
particularly apparent in the automotive business. To thisshare is far more than the global level. At the same
end, transnational giants have filling the Chinese market,level of luxury cars brands, Ferrari, 15% global share to
or consider additional investment, or to speed up20% share in China reached 60%. "
pre-supporting research and development.    More multinationals are already aware of the
    Recently, a number of multinational giants havepower of globalization, have increased the pace of
released 2009 financial results. Two Aspects to attractinvestment in China. First, many enterprises have
outside attention. First, China is becoming a haven forincreased the introduction of new products, new
multinational giants, or make it a substantial profittechnology efforts. Rapidly in China this year, launched
growth, or make it not a loss to keep the bottom line,the Ferrari California roadster, would like to take this
or make it incurred fewer losses. To thunderwith the car, "origin" of the road sports car to attract
Masamori, eager to enter throne of the world's firstmore Chinese consumers. Second, transnational giants
Volkswagen, for example, profits from Chinahave accelerated the pace in China R & D and
accounted for at least half of the country. 2009academies. Even distribution of the Henkel Group in
Volkswagen profit of 9.6 billion euros (about 89 million),advance of China's new energy auto market. Henkel
two joint ventures in China - Shanghai Volkswagenexecutives said China and Tongji University
and FAW-Volkswagen contribute at least 50 billionAutomotive College cooperation, Henkel Asia-Pacific R
yuan in profits. Global 500 Germany, Henkel also said& D projects adhesive and foam platform has
that despite the 2009 Henkel worldwide sales fell 3.9%fully developed hydrogen fuel cell cars work vibration
(sales revenue of 13.573 billion euros), but in Chinaand reduce noise. Current for the battery control unit
(including Hong Kong) sales revenue and profits are(ECU) Vibration and noise of aircraft has been
growing. Sales in China which 5.7 billion euros, slightlysuccessfully used for the 2010 World Expo car.