Millionaires Drive Luxury Car Sales In India

India's rising number of millionaires is driving sales ofand the electronic stability control. The latest
luxury and super luxury cars. In the territory, luxury andgeneration, the W221, debuted in 2005 as an all-new
super luxury cars are showing stable growth while thedesign. The latest S-Class is sold in standard and long
small and medium passenger car segments arewheelbase versions and offers V6, V8, V12, and diesel
slacking off.powertrains.
Sales of passenger cars increased by 9.1 percent in"Rising interest rates have a lower impact on the sales
May to 96,922 units from 88,863 in the same month aof luxury cars vis-a-vis economy cars. The reason for
year ago. On the contrary, premium and super-luxurythis is that buyers of luxury cars take finance for
brands, including Nissan, Skoda, Mercedes Benz andconsiderations such as tax planning, not because they
Rolls Royce have been enjoying steady growth.need the money, while buyers of economy cars take
Skoda's flagship Sedan, said to a company release.finance because they actually need the money," said
However, Skoda's total car sales, including economyAshwin Sanghi, the Director of Sanghi Motorcar Co,
and premium segments, dropped from 1,000 to 810, indealers for Mercedes Benz.
the same period.The Nissan Motor Co., another automaker that sells
To stress, only 0.01 percent of India's population falls inonly premium cars in India, has seen orders for the
the super-rich bracket, compared with 1.29 percent innew Teana go up significantly. "Since its launch in April,
Japan and 1.48 percent in Singapore. But the millionairesthe Teana has crossed three figures in orders," said a
are significantly helping the luxury segments of thesource familiar with the Japanese automaker's
territory.operations. However, official confirmation of the orders
Daimler-Chrysler India, manufacturers of Mercedeswas not available.
Benz product lines, earlier shifted from importingThe Nissan Teana is a front wheel drive mid-size car
completely built units (CBU) to manufacturing cars inintroduced in 2003. It is exported as the Nissan Maxima
the territory from completely knocked down (CKD)and the Nissan Cefiro to some markets. This is done
units. According to sources, Mercedes Benz salesso as not to be confused with the Nissan Maxima sold
have increased by over 100 percent in the last threein North America. It shares the same platform with the
months since it started rolling out CKD units.North American Maxima and Altima, as well as the
This year, Mercedes launched two new models,Presage.
including the Rs 1.7 crore new CL Class and the newThe Teana is equipped with the chic Nissan mirror and
diesel S Class. There was huge demand for thesebody parts. It is powered by either 2.3 or 3.5 liter engine
cars in the central and eastern parts of Maharashtra,which matches to the automatic transmission. Trim
sources said. But Daimler-Chrysler does not publishlevels are 230JK, 230JM, 230JS, and 350JS. The car is
sales figures as a matter of policy.also sold in Russia and Ukraine.
The Mercedes-Benz CL-Class, a grand tourer, isSeparately, the Japanese automaker will introduce a
currently available in two models: the CL500/CL550new audio feature that can play music stored on an
and the CL600. The S-Class, on the other hand, is theiPod through its CARWINGS-compatible HDD
world's best-selling luxury flagship sedan. The carnavigation system via Bluetooth wireless technology. It
features advanced drivetrain technologies, safetywill first be available on the new Presage and will
systems, and interior features. Remarkably, the carbecome a standard feature for all upcoming new
introduced the first anti-lock brakes, seatbeltmodels in Japan.
pretensioners, airbag supplemental restraint systems,