| Sales of luxury car sales have suffered more than | | | | Luxury car performance is almost always better than |
| those of mid range and economy cars during this | | | | other cars. The manufacturers invest more in time and |
| recession. No surprise there. People are spending less | | | | quality materials to make sure that their top of the line |
| on everything, and luxury items are usually the first to | | | | cars have superior handling and enhanced aesthetic |
| get cut from the budget. Conspicuous consumption is | | | | value. Features like adaptive suspension can sense |
| out of style in these lean times. All businesses, including | | | | road conditions and vary the firmness of struts or |
| auto makers are looking at their product lines' | | | | shock absorbers for a more comfortable ride. It's |
| profitability out of necessity. They're axing less | | | | these kinds of things, that many drivers never even |
| profitable brands, like Pontiac and Saturn just to stay | | | | know about, that can make for a better driving |
| alive. Why aren't they cutting their luxury car brands? | | | | experience. |
| Because luxury cars continue to offer value. | | | | Luxury automakers offer longer and more |
| Luxury cars from BMW to Rolls Royce offer the | | | | comprehensive warranties. Coupled with better |
| latest and greatest safety features. Manufacturers of | | | | reliability, it could be said that the luxury car owner |
| luxury cars invest the funds to research and design | | | | pays more upfront to save on repairs later. Luxury car |
| new safety features. Indeed, many of the safety | | | | dealership service departments offer a first-class |
| features found in less expensive cars today, like | | | | experience too. You're more likely to enjoy a free wi-fi |
| anti-lock brakes and air bags were first introduced in | | | | connection and gourmet coffee while waiting for your |
| luxury vehicles. The expense of developing these | | | | car. If it needs to stay in the shop for a while, you're |
| innovations raises the price of luxury cars, but as a | | | | likely to get a comfortable loaner car. |
| result, they consistently have higher safety ratings than | | | | Even in these difficult times, image and prestige are still |
| less expensive cars. | | | | important. Details like genuine wood, aluminum or |
| Luxury cars have more and better standard features. | | | | carbon fiber trim make a difference. People who want |
| After all, buyers who are willing to pay for a luxury | | | | their car to convey their status and exemplify their |
| vehicle don't want the stripped down model. Luxury | | | | success will want to be seen in a luxury car. Even |
| car manufacturers also offer a wider variety of | | | | those who just want the very best available, and can |
| options. You can get heated leather seats, headrest | | | | afford it, will always gravitate toward the luxury car |
| mounted dvd players, in-dash cd players and surround | | | | market. |
| sound Bose stereo systems that work with your iPod. | | | | Like the rest of the automobile industry, luxury |
| You can get plush interiors including soft leather and | | | | carmakers are seeing tough times and lower sales |
| real wood trim. Keyless entry and ignition, night vision | | | | volume. In the long term, though, luxury cars will survive |
| displays and integrated child booster seats are some | | | | and thrive because they offer real value to the |
| of the newer available options. Some cars offer a | | | | consumer. Whether you're looking for a top of the line |
| memory driver's seat. By recognizing the key fob, | | | | sports car with excellent handling, a professional |
| seats, side mirrors and seat belt anchors are set to | | | | looking car with comfort and safety, or a combination |
| the preference of the driver. | | | | of the two, you'll always be able to find it. |