Luxury Cars in India

Though small cars are making big news in the Indianbeen Bentley, Rolls Royce, Maybach, Mercedes, BMW,
auto industry with cars like Tata Nano, Maruti-SuzukiLexus, Audi and Cadillac.
A-star, Toyota’s small car but the still the demandBentley has shipped to India its Azure, and Continental
for the luxury cars have not come down. The marketGTC carrying the fancy price tag of 3.8 crore and 2.1
for luxury car is booming up gone are the days whencrore. The Azure can be called is a glamorous model
only Raja’s and Maharajah’s owned Rollswhich is mated with sophistication and class. The
Royce, and Mercedes. And now we can see luxuryContinental GTC convertible offers performance, style
cars among the young hardworking top executive ofand classic Bentley motoring technology. One can
MNC’s and a neighborhood who has a thrivingimmediately feel they are driving through race circuits
business. Luxury car manufacturer are running toinstead of crowded Indian lanes.
banks with big smiles like never before in India.The old player’s luxury car making like BMW and
It is not just the foreign car maker’s that are rollingMercedes-Benz have a great competition and always
out luxury cars but we can also see Indian carchallenge each other in sales performance. BMW has
designer Dilip Chabbria creation of luxury models. DCincreased its luxury car sales target to 2000 units this
has re-interpreted the aristocratic Ambassador andyear. Those are the famed BMW M cars and BMW
came up with the super luxury Ambierod. It was theIndividual cars, and BMW 7-series.
most expensive car costing Rs 4 crore was displayedMercedes Benz needs no introduction in India. It has
at the 9th 2008 Auto Expo. All those super rich peoplelaunched the super luxury CL and S class vehicles in
who like to own a part of Ambassador will surely likeIndia this year. The manufacturer of Mercedes
buy one of them. It could be India’s answer forvehicles- Daimler Chrysler plans to sell 3000 units in
super luxury cars.2008 only.
Amberoid is designed with sleek instrument panelWe are already seeing several of these cars on
integrated with a satellite navigation system, 3 LCDstreets already. Unlike earlier the luxury cars are
televisions, internet video-conferencing facility and a flataffordable in India. it has become a style statement not
bend to sleep during long journey.just among the younger crowd but also in older
Among European car manufacturer it has traditionallygeneration.