| Early this March, IAG Research, a company that | | | | was recognized for the “Safe Happens” |
| conducts researches and surveys about the primetime | | | | advertisement campaign. The 2007 VW Passat |
| television programs watched by the public in major | | | | comes in two variants: sedan and wagon, both |
| cable networks has released the finalists of their first | | | | equipped with a 2.0-liter turbocharged engine with an |
| ever IAG Automotive Advertising Awards. IAG | | | | advanced direct-injection system. |
| Research also determines the effectiveness of TV | | | | Meanwhile, here are the finalists of the Automotive |
| advertisement and product placements of domestic | | | | Advertising Award along with the 5 major categories: |
| and international corporations. | | | | Most Effective Overall Ad: Non-luxury |
| The first ever IAG Automotive Advertising Awards | | | | - Ford Escape Hybrid: Kermit the Frog talks about |
| aims to determine the most effective TV advertising | | | | being "green" |
| campaign of automotive companies, displaying their | | | | - Volkswagen Jetta: African-American male asks |
| new vehicle models. The TV ads were aired in 20 | | | | white Jetta owner to teach him how to dance |
| cable networks all over the US. Selection of the finalist | | | | - Volkswagen Passat: Women in the sedan are run |
| and winners are based on the votes from over 1 million | | | | into by another vehicle |
| TV viewers who respond to survey questions | | | | Most Effective Overall Ad: Luxury |
| conducted by IAG Research. | | | | - Lincoln Navigator: Basketball star Dwayne Wade |
| In regards with this, Volkswagen of America, Inc. has | | | | helps build an inner city court |
| recently announced that the advertisement campaigns | | | | - Lexus LS 460: Demonstration of the sedan's |
| for the Volkswagen Jetta and Passat models are | | | | no-hands parallel parking option |
| among the finalists of the first ever IAG Automotive | | | | - Hummer H3: A man turns the SUV into a submarine |
| Advertising Awards. The VW Jetta was recognized | | | | Most Liked Ad: Luxury or Non-luxury |
| as the finalist for the “Most Effective Overall Ad: | | | | - Honda Pilot: A troll stops a family in the SUV |
| Non Luxury" category, while the VW Passat wagon | | | | - Jeep Wrangler: A lizard stares down the SUV |
| was selected as a finalist for the “Most Effective | | | | - GM Warranty: Cars fly above the street |
| Established Nameplate Launch Campaign.” | | | | Most Effective TV Launch Campaign for an |
| The 2007 VW Jetta for the “Dance” ad | | | | Established Nameplate |
| features a person asking a VW Jetta owner how to | | | | - Nissan Sentra |
| dance. | | | | - Lexus LS |
| The 2007 VW Jetta compact sedan was recognized | | | | - VW Passat wagon |
| for the “Dance” ad, which features a black | | | | Most Effective TV Launch Campaign for a New |
| person asking a VW Jetta owner how to dance. The | | | | Nameplate |
| car offers comfort and convenience for customers | | | | - Dodge Nitro |
| along with standard VW Passat parts including cruise | | | | - Nissan Versa |
| control, CD player, air conditioning, traction control, | | | | - Toyota Yaris |
| height-and-telescoping steering wheel, four-wheel | | | | IAG Research will hand the awards on April 4 at the |
| independent suspension, electro-mechanical steering, | | | | opening of the 2007 New York International Auto |
| and a standard manual transmission. The VW Passat | | | | Show (NYIAS). |