| Starting and maintaining an online presence in a local | | | | website. |
| Automotive market is not as simple as buying a | | | | Natural Seo is the top quality way to get qualified |
| website and hoping that consumers will just | | | | shoppers to a website. On a local basis, brand names |
| mysteriously show up at your site and stand in line to | | | | of automobiles are some of the most searched |
| buy their new cars and trucks from them. | | | | phrases for any given city or town on the internet. |
| Local search marketing has a format just like any | | | | Dallas Ford has about 450,000 searches per month on |
| other form of media used to entice the elusive | | | | Google, Yahoo and MSN. This can bring in a lot of |
| customer. Day by day and year by year the online | | | | visitors to a dealers website on a daily basis once their |
| automotive market is growing by leaps and bounds | | | | website reaches the top 10 of natural search results. |
| and if local dealerships want to be able to continue to | | | | Next is Pay Per Click. This can be an expensive way |
| grow they will have no other choice than to get into | | | | to advertise as you are bidding on keywords for your |
| the online marketing game. | | | | local market to get visitors to the website. This method |
| Local search marketing has 4 basic components to it | | | | can be very effective if managed properly and can be |
| that some dealers credit with up to 60 % of their | | | | a cash drain if not managed properly. |
| gross sales revenue to. If used in tandem with each | | | | The 3rd way to get traffic to a dealers website is to |
| other to maximize the effects of local online marketing | | | | use 3rd party advertising sites like These sites have |
| a dealer can bring in new customers for direct sales of | | | | heavy traffic and can send a lot of qualified buyers to |
| automobiles , Increase Parts sales and generate | | | | the dealers website. |
| service department customers and at the same time | | | | The final step is setting up online relationship |
| build a solid foundation with current and future | | | | management and sales material. The most effective |
| customers. | | | | way to do this is a bi weekly newsletter. This can be |
| The website is one of the most Important factors in | | | | one of the most effective advertising mediums that a |
| the process and visibility of it runs at the top of the list. | | | | dealership has available to keep their parts and service |
| There are many good web design companies on the | | | | departments full and at capacity at all times. To give |
| market that can provide custom websites that will | | | | you an example of how this works, get your sales |
| make the customer experience a total pleasure and | | | | team, service writer and parts department to collect |
| seal the deal so to speak. | | | | email address from all who come on the lot. Then |
| The next component is actually getting visitors to the | | | | send out a bi weekly newsletter to update new |
| site for them to see their website. This is where most | | | | arrivals, recalls, upgrades and awards that the |
| dealerships drop the ball and never seem to be able to | | | | dealership has attained. Then in the bottom of the |
| pick it up. It is a field that scares the death out of the | | | | email you do a short plug about the special on oil |
| most aggressive dealerships and for no reason. There | | | | changes you may be running, a sale price on tires or |
| are 3 areas of online marketing of a dealership | | | | even a lube special that is going on. |