| Economic recession has brought a nightmare to the | | | | season but yet it brought no celebration for car |
| Indian car industry. A steep decline in the U.S auto | | | | manufacturers. All the leading manufacturers including |
| industry has devastated the Indian industry as well. | | | | Maruti Suzuki, Tata Motors, Ford, Mahindra, and Renault |
| India is a growing and promising car market that is | | | | are struggling to clear inventories by adopting |
| directly or indirectly associated to the global auto | | | | significant ways of promoting brand image and |
| industry. At one end, India imports some of its car | | | | boosting car sales. Most of these manufacturers have |
| models including the high-end luxury cars like Bentley | | | | also delayed their new car launches. |
| and sedans like Honda Civic as completely built units. | | | | In the month of October, Maruti Suzuki recorded falling |
| At the other end, India exports basic car components | | | | sales of 59,127 units as compared to 64,258 in the |
| to various countries like U.S and Europe. So, if the auto | | | | corresponding month last year. Following the decline, |
| industry in U.S experiences a tough time, the Indian | | | | Tata Motors and General Motors also recorded a |
| industry is sure to have its impact. | | | | declined car sales. The overall car sales fell to about |
| When the recession made its hit, General Motors and | | | | 9.05% over October 2007 and the production went |
| Ford were the first one to face the hit. Both these | | | | down to 12.32%. |
| leading car manufacturers even filed for bankruptcy | | | | Later, Indian car manufacturers though that the |
| but General Motors somehow managed to sail through | | | | following month will bring some excitement to the |
| its existing operations. | | | | industry. Unfortunately, the sales became worst with |
| In the beginning of the downturn era, U.S auto sales fell | | | | Maruti Suzuki recording a fall of 27%, Mahindra & |
| down to 32% which further brought down the car | | | | Mahindra with a fall of about 40%, and Tata Motors |
| sales of GM by about 45%, Ford by 30% and Chrysler | | | | showing a 12% decline in the car sales. |
| by 35%. With such a steep fall in the car sales, these | | | | Luxury car manufacturers like Mercedes-Benz and |
| car companies were forced down to cut their | | | | BMW had rejoiced the month of October despite of |
| production, which eventually put its impact on the Indian | | | | falling car sales. Even these faced a turbulent time in |
| auto components industry. This is because both GM | | | | the month of November with luxury car sales falling |
| and Ford source components from India and a cut in | | | | down to an unbelievable point. |
| production forced them to cut down their orders of | | | | Let’s hope that the Indian car industry will come |
| car components. | | | | back to its normal shape with the ushering New Year. |
| The month of October is known to be a festive | | | | |