History of Fiat - The Post War Years

Following the end of the Benito Mussolini's rule of Italy inRomania, Yugoslavia and Bulgaria.
1945, the Agnelli family, led by Fiat's founder andImportantly Fiat, with its fuel efficient cars, was able to
chairman Giovanni Agnelli, lost control of the Fiat motortake advantage of the 1979 oil crisis, when fuel prices
company because of their links with the dictatorship.rocketed, by winning record sales in the United States.
Eventually the family regained control of the businessHowever, as oil prices stabilised and subsequently fell,
in 1963 when Giovanni's grandson, Gianni Agnelli, tookthey lost their share of the American market and by
the helm.having assumed control Gianni set about1984 had pulled out of the country.
restructuring Fiat's management, making it much lessBack in Europe however the Italian giants continued
centralised. Car and lorry and tractor production wereswallowing up its rivals. Alfa Romeo were taken over
effectively made independent of one another. Thein 1986, and in 1993 Maserati. The acquisition of
more flexible regime allowed Fiat to plan its expansionMaserati allowed the Fiat name to re-enter the United
and in 1967 it took over fellow Italian concernStates market in 2002 and sales since then across the
Autobianchi. The takeover allowed the company toAtlantic have been healthy.
overtake German competitor Volkswagen in sales andThe late 1990s saw a market shift and the companys
by 1968 revenue exceeded $2 billion.tumbling share value led to them appointing General
The following year Fiat expanded further, taking aElectric chief Paolo Fresco as chairman in 1998.
controlling interest in Italian rivals Ferrari and Lancia andHowever, Fresco's initiatives faced opposition from the
was being seen quite capable of taking the lead overfirm's trade unions. Despite the opposition, Fresco
the American powerhouse of Detroit in the race forpressed on and in 2000 he initiated a joint venture with
car production dominance.the American company General Motors, which saw
Fiat also continued diversifying its operations becomingGM gain a stake in Fiat Auto - the company's car
owners of the Italian airline Alitalia, major toll roads, asdivision. However, within five years the partnership
well as office supply and electrical equipmentwas ended.
companies. They also had assets in the Soviet Union,More recently a takeover of General Motors
constructing the AvtoVAZ plant where the Lada,European division, GM Europe, has been mooted.
based on the Fiat 124, was manufactured. ElsewhereHowever, a major part of GM Europe, Opel/Vauxhall,
in Eastern Europe, the company had stakes inwas subsequently taken over by Magna International.