| There is a huge need for advertising in the automotive | | | | by the glossy pictures that were printed on the |
| industry. In the US, the automotive sales generated a | | | | catalogues. It is wise to include the highest market |
| lot of income and automotive industry was a booming | | | | prices for the cars. Including the prices that a particular |
| industry until recently when it was hit by the economic | | | | dealership is ready to offer to a customer in order to |
| slowdown and rise in oil prices. Different car makers | | | | highlight the economic advantages of doing business |
| vied for market share that diminished as the | | | | with them, is a great idea for boosting sales. |
| tremendous purchasing power associated with the | | | | Direct mails can also include description and pictures of |
| consumer market declined after the economic debacle. | | | | genuine spare parts of older models that might be |
| This set back increased the importance that | | | | useful to existing customers. Personalizing these direct |
| advertising traditionally held in this business field. | | | | mails that are sent to existing customers would result |
| Dealers on an average spent huge sums annually on | | | | in awakening their brand loyalty and in enticing them to |
| advertisements, a tenth of which went into direct mail | | | | pay a visit to the dealer or recommending them to a |
| marketing. Direct mail marketing is an important | | | | friend. |
| marketing strategy adopted by auto dealers who look | | | | The important factors to be considered while looking |
| to retain existing customers by periodically offering | | | | to market a dealership is to choose the right kind of |
| them revised rates and discounted prices on spare | | | | mail list vendor. The dealer might already have a list of |
| parts as well as first choice on buying new models | | | | existing customers whom he would want to target. In |
| that arrive. They also seek to gain new customers by | | | | addition to this, a list of individuals who might be |
| flashy advertising which is personalized enough to | | | | interested in buying a car and who need to be |
| generate interest. | | | | targeted through direct mail marketing has to be made. |
| The good thing about cars is that people like looking at | | | | Since these new prospective customers are not |
| them and at pictures of them. If the car is beautiful, | | | | aware of the dealership and its merits, it would be a |
| more often than not, you would find people staring at it | | | | good idea for the dealers to introduce themselves and |
| and viewing its pictures in an automotive magazine | | | | personalize the whole thing. The direct mail could be an |
| with great interest. Including aesthetic pictures of new | | | | invite coupled with catalogues and brochures. The |
| models of cars that are available for sale at the | | | | catalogues would contain competitive prices and |
| dealer's showroom in the direct mails that are sent out, | | | | pictures, while the brochures for new models would |
| could result in increase traffic generation to the | | | | contain glossy pictures that look inviting as well as |
| showroom. Those who are genuinely interested might | | | | detailed feature description of the models that are |
| pay a visit to take a look at the new models, lured in | | | | available. |