Audi Changes Diesel Perception

In the largest auto market in the world, diesel enginesyear’s staging of the 24 Hours of Le Mans,
are making a comeback. In the 80’s, OldsmobileAudi’s R10, the diesel powered racecar outpaced
introduced a diesel engine in the United States autoall gasoline-powered cars fielded in the event. With its
market. Unfortunately, the designers of the enginehuge torque output, it can outpace even the APC cold
seem to have forgotten to make the engine less noisyair intake-equipped R8.
and produce less black soot. Its noisy operation andThe performance of the R10 is complemented by its
unnaturally black soot emissions led to the unpopularitysignificantly lower operating noise compared to
of diesel engines among American auto buyers.gasoline-engined racecars. During downshifting, which
The present generation of diesel engines though doesoccurs as the drivers turn corners, gasoline powered
not have those unpleasant attributes of past dieselcars tends to produce a lot of noise which is usually
engines. Leading the way in the development ofaccompanied with the sound of a backfiring engine.
cleaner and better diesel engines is German luxuryThe R10 though produces none of that as it is
automaker Audi. The Volkswagen AG-owned,designed to produce lesser noise especially during
Ingolstadt, Bavaria-based automaker has even fieldeddownshifts.
a diesel engine-powered race car at the prestigious 24The dominance of diesel cars at this year’s 24
Hours of Le Mans and has already won twice with theHours of Le Mans is not only shown by the Audi R10.
diesel powered racecar.In fact, aside from Audi, Renault also fielded a
This achievements made by Audi is promoting the usediesel-powered racecar at this year’s event after
of diesel engines not only in Europe but also in theits gasoline-powered entry last year was beaten
United States. In Europe, diesel powered luxury carssoundly by Audi’s diesel car. While Audi’s R10
are not rare. In other countries especially in Asia, dieseltook the win, Renault’s own diesel racecar finished
engines are widely used because diesel fuel is usuallysecond leaving behind the rest of the
priced lower than gasoline. But in the United States, thegasoline-powered field of cars.
reputation of the diesel engines of the 80s has ledThe success of the Audi and Renault diesel racecars
Americans to stir clear of diesel engines.has surely opened the eyes of some Americans who
While this perception is deeply ingrained in the minds ofstill remember the forgettable diesel engines of the
auto buyers, automakers are pushing through with theirpast decades. As the call for more fuel efficient
plans to develop clean diesel engines for the Unitedvehicles increases, the success enjoyed by Audi’s
States auto market. Ford has already introduced thediesel racecars will go a long way in promoting the use
F-Super Duty with its diesel engine manufactured byof diesel engines which are considered more fuel
Navistar. General Motors is also joining the bandwagonefficient than gasoline engines. The price of diesel
as it is in the process of acquiring an Italian dieselwhich is lower than gasoline can also serve as a
engine manufacturer.reason for auto buyers to prefer diesel vehicles than
But Audi has outdone both Ford and General Motors ingasoline ones in the future.
exhibiting the potential of diesel engines. At this