| There are so many ways that articles can help boost | | | | customers will find you and come to your site. |
| your business ahead of the pack, but today I am going | | | | And when they come, they have already been primed |
| to talk about seven of my favorite strategies. Take a | | | | to listen to your ?marketing message?, because |
| look and see which one is most attractive to you! | | | | they?ve already read something written by you that |
| 1. Writing Articles is an Extremely Effective Way to | | | | they liked. That is called a qualified prospect! |
| Build Your List of Potential Customers and Clients. | | | | 4. Writing articles is a great way to promote your |
| When I first started my business, I was so worried | | | | services or products to potential customers. |
| about how to build the website and what web | | | | This is where you can get really creative! |
| designer to hire...I had no clue about how I was going to | | | | Use your articles to talk about all the different benefits |
| get clients. In fact, I was under the impression that ?if I | | | | a potential customer would receive if they bought from |
| built it-- they would come?. (LOL!) | | | | you or hired you for your services. |
| Okay so that didn?t happen. | | | | And remember that your articles are like little samplers |
| So the second time around, I spent a few more | | | | of the expertise you have to offer. |
| thousand dollars for a couple of ?guru?s? to tell me | | | | It is an easy and non-salesy:) way to educate |
| what I needed to know, which was to concentrate on | | | | consumers on who you are and what you can do for |
| one thing this time - building my list. It is the first thing | | | | them. |
| you need to consider when growing your business. | | | | And once these articles are written, they will work like |
| So the one strategy that was easiest and cheapest | | | | mini-publicists for you over and over. |
| for me to start with was writing articles. | | | | It?s so simple -- it?s a little scary right? |
| After I submitted my first article to a few select sites, | | | | 5. Writing articles is an easy and affordable way to |
| my list began to grow steadily and still does to this day. | | | | market yourself effectively. |
| And remember that the very first article I ever | | | | Let?s face it...it doesn?t get much easier than this. |
| published on the web, is still up there sending me lots of | | | | Write the article. Submit or post the article. |
| lovely and qualified prospects to my site everyday. | | | | And watch your traffic start growing. |
| 2. Writing Articles will position you as an expert and | | | | There is zero cost to write and submit your articles on |
| establish credibility in your field. | | | | the web. |
| I remember this day like it was yesterday! | | | | You really don't need to purchase costly print ads or |
| I was sitting at the desk in my home office (in New | | | | query an editor somewhere for months to submit an |
| Jersey:) and my kids were sitting on the floor, using a | | | | article. |
| ton of my copier paper to create some sort of | | | | You can do this as fast or as slow as you want and |
| masterpiece! | | | | still see results. |
| I was checking my email and saw one from a woman | | | | 6. Writing articles creates massive exposure for your |
| from the BBC. At first I thought it was some sort of | | | | business that lasts forever. |
| mailing list because I love British Television and thought I | | | | Have you heard of the expression that ?Content Is |
| may have inadvertently signed up on some sort of | | | | King? -- well that is sooo true. People love to get their |
| mailing list. But it wasn?t. | | | | hands on free information. And search engines love to |
| It was a BBC producer looking to cast a ?relationship | | | | lead them there! |
| expert? for a show that was in development, and they | | | | In fact, as you become a savvy marketer for your |
| heard about me through a web search. | | | | business -- you will find that there is always some new |
| The show didn?t make it past the planning stages, but I | | | | ?hot? marketing strategy available for you to try. |
| was flattered none the less! | | | | Blogs. Podcasts. Video. And it?s perfectly fine to try |
| Another time -- I got a call from an agent who said | | | | one or all of them. |
| that the Oxygen Channel was interested in my | | | | But remember -- there is one strategy that is |
| expertise as a consultant. | | | | time-tested and proven to work and that is the |
| Just recently, I received an email from a producer of | | | | method of writing and marketing articles on the web. |
| the CBS Early Show, who found me through a search | | | | Any business that is making any type of decent |
| on the web and was doing some research for a | | | | money on the web has more than likely written articles |
| ?broken hearts? segment she was producing. | | | | about what they do. I can pretty much guarantee that:) |
| Offers like these are on top of the many speaking and | | | | 7. Articles can be used to generate multiple streams of |
| interview requests that come my way -- all based on | | | | income -- fattening your bottom line. |
| people finding and connecting with me through my | | | | When most people think about writing articles to |
| articles on the web. | | | | promote or market their business, they often think |
| 3. Writing Articles will build qualified traffic back to your | | | | about writing a few for an article directory and that?s |
| website. Haven?t you noticed yet that when you do a | | | | it. |
| search on a particular subject on the internet that most | | | | But your articles are powerful little things! |
| of the results you find are content a.k.a. articles. | | | | They can work much harder to generate many |
| That's due to the fact that search engines like Google | | | | different streams of cash into your business. |
| adore content. | | | | So the idea here is to repurpose your content in |
| They love to see a meaty article on the new | | | | various ways such as in yours or other people?s |
| adventures of Britney Spears, rather than just a page | | | | ezines, ebooks, teleseminars, ecourses, and much |
| full of her photos and Google? ads to Britney Spears | | | | more! |
| music or memorabilia. | | | | So, regardless of all the different marketing strategies |
| And to reward you for such a relevant article, search | | | | you may want want to try and implement for your |
| engines will often bless you with a great spot in search | | | | business -- this is the FIRST one that you should |
| results for your article-- and that?s how potential | | | | master. |