| Since the first limousines appear, within the automotive | | | | customers; some of this companies are being |
| development in the end of XIX century and beginning | | | | specialize for some special events (like weddings for |
| of XX, that they have been used for special events | | | | example) as strategy to obtain secure niche markets; |
| (as public appearances) or extraordinary people (such | | | | the introduction of blogs, forums or simply informative |
| as nation-state presidents). Since those classic limos a | | | | pages providing access to new information about limos |
| lot of changes have being made in the cars, such as | | | | world. |
| an introduction of several amenities as new seats, | | | | Where are this changes pointing out tomorrow? |
| more reliable and safe technology in the cars, tv, audio | | | | This re-shape of the limousine companies today |
| devices and so on. This improvements or changes still | | | | shows a concern in targeting a much more vast |
| seems to point at limousines as special, luxurious, | | | | market as 20 or 30 years ago providing good quality |
| extraordinary vehicles used for extraordinary events. | | | | and security services at competitive prices (prices |
| However maybe more important than the changes in | | | | affordable to many persons as possible) in parallel with |
| the cars or the chauffeurs, are the changes in the | | | | a more easy, direct and closest way of hiring. This |
| conception of the companies who provide limousine | | | | shows a great movement towards global economy in |
| hire services. While in the past hiring a limousine was | | | | general and recreational business in particular of what I |
| something that only the people with high social status | | | | call - democratization of global resources and services |
| or finance and economical power could afford, the | | | | - which means a boom in economical business |
| market is changing today requesting a re-shape of the | | | | sources together with a vast and increasing number of |
| limousine companies approach and services. Where | | | | consumers within a fast dynamic of changes in the |
| are this changes pointing out today? | | | | offering - demanding social complex. Concerning the |
| First the continuous development of a strong middle | | | | limousines business of tomorrow we have to be |
| class, in many countries that we are used to call as | | | | aware the continuity with the features we are already |
| developed or "first world", with increasing desire and | | | | saw more or less clear today (as mention above) and |
| economical power for better lifestyle opened the limo | | | | also the new features that will bring the new |
| hire market as we never saw before. The hiring of a | | | | competition arenas of the limo companies. These new |
| limousine becomes something quit ordinary for many | | | | features and arenas are being built upon information |
| "common people". Second, besides the enlargement of | | | | and knowledge about the limousines services being |
| the number of possible customers, the competition | | | | provided in an interactive way by both professionals of |
| between Limousine companies increase exponential in | | | | the area and not specialize authors (as costumers); |
| the last 10-15 years requiring continuous innovation. We | | | | the companies also have to adapt their services to a |
| can see this changes looking at the internet sites, that | | | | more personalize demand (which includes age, events, |
| many of this companies have. The focus of this | | | | number of costumers, taste, pre-requirements made |
| re-shaping is being on increase quality and security of | | | | by the costumers among others). |
| the chauffeurs, cars and all the limo service in general; | | | | As a conclusion we can say that Limousine |
| providing easily and direct ways of contact, booking | | | | Companies are facing the ultimate challenge that is |
| and hiring those companies services on-line; struggling | | | | trying to provide everyone the opportunity of hiring a |
| for competitive prices which assure top positions in the | | | | limo transforming the old concept of "limos as cars for |
| global opening markets; improving the appeal of | | | | the special ones" into a guideline focuse in showing |
| internet windows (sites) concerning on the one hand | | | | that "everyone is special enough to demand the kind |
| the importance of achieving good positions in search | | | | of quality that limousine services are offering". |
| engines and on the other hand to obtain new | | | | |