| Selling products to Mexico is easier than ever. Mexico | | | | price will be. It's usually much lower than your US price, |
| is the #1 importer of US products in the world. There is | | | | especially if they will pay the export fees and |
| a need for all types of products including food, | | | | transportation. You also need all the product |
| beverages, electronics, cars, tools, candy, toys, clothing, | | | | specifications like weight, dimensions, case count or |
| everything.Mexicans are so eager to buy that they | | | | pallet count.---Active Approach---If you are serious |
| come to the USA looking for products instead of | | | | about selling to Mexico and would like to do it NOW |
| waiting around for someone to call them and sell them | | | | you have to be more active. You can't just wait for |
| something. They visit US trade shows, organizations | | | | people to find you because it can take months or |
| and many companies. I constantly have someone in | | | | even years if you don't have any promotions in the |
| San Diego visiting from Mexico to speak with me on | | | | marketplace.The first thing you have to do is learn |
| how they can find products of all kinds to | | | | more about your target market. How much are people |
| export.Who's looking for products? Mainly wholesale | | | | paying in Mexico for your product or a similar product? |
| distributors and retailers. They are looking for products | | | | How much are they paying to import and transport |
| to sell in retail stores or to other distributors in Mexico, | | | | those products? What are the profit margins for the |
| most of the time they will buy truckloads of product | | | | distributors and retailers? Where could you sell your |
| and export them to Mexico themselves, handling the | | | | products? How many stores are there in |
| shipping, imports and tariffs.Why do they do this? Why | | | | Mexico?Once you learn more about your target |
| are they so eager to buy US products? Simple, they | | | | market and you develop your price strategy it's time to |
| don't have Mexican made products they can sell and | | | | find customers. Visit Mexican trade shows, look for US |
| they want to be the first to carry a new American | | | | distributors already selling in Mexico and find |
| product. They know if they are the first to market with | | | | brokers.After you educate yourself a bit more on the |
| a new product they can make a lot of money very | | | | Mexican marketplace you also need to determine |
| fast. After that they just restock their customer's | | | | what kind of support your new found customers will |
| shelves.The big question I'm asked by my consulting | | | | need in Mexico. Do you have a product that sells itself |
| clients is: how do I get started exporting to Mexico?To | | | | or do you need store promotion, POS (Point of Sale) |
| export to Mexico you can be passive or active. You | | | | material, sales commissions, or some other |
| can go after the business or wait until they come | | | | support.Many times my customers tell me "I just want |
| looking for you, and believe me, if you have a good | | | | to sell my product in the USA and someone can |
| product, eventually they will.---Passive Approach---The | | | | export it, sell it, merchandise it and distribute it". Well, this |
| passive approach to getting business is to make sure | | | | is possible. I've helped companies sell products like |
| Mexican businesspeople can find you. Here are a few | | | | mayonnaise, water, margarine and other products that |
| tactics on how to reach exporters:-You have to make | | | | sell themselves in this fashion. But if your product is not |
| sure your products are in US trade shows. You don't | | | | a "first necessity" product or name brand, chances are |
| have to go yourself, maybe a customer sells at trade | | | | you'll either have to do some promotion or give a very |
| shows or you hire a broker that goes to trade | | | | good price to distributors and importers.Copyright |
| shows.-Make sure all your products and sales | | | | © 2006 Jorge OlsonJorge Olson is a Wholesale |
| materials have an international phone number (not just | | | | Distribution Consultant and can help you sell your |
| a USA toll free number) as well as an email address. | | | | products in the USA to Distributors and Retail Stores |
| This includes your website, product labels, business | | | | and export them to Mexico by the truckload. His latest |
| cards and brochures.-Have the right information ready. | | | | eBook teaches you step by step how to get started |
| Make sure you already know what your international | | | | and make money in Wholesale Distribution. |