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Deceptive Car Dealer Ads and Activities - Pervasive As Ever

You hear them on the radio and TVcream puffs, etc... They will lie about
everyday. Some have outrageous ads andthe origination of cars just like in a
sales gimmicks. "Push, pull or dragrecent Carfax ad. Oh that was just a
your trade in for $4000 minimum trade",little fender scratch (complete repaint
"Best price in the world!" "Best bumperfrom a 50mph accident) or new upholstery
to bumper warranty ever - we cover(due to a flood and complete
everything." "Repo'd car sale today."submersion). These repossession sales,
Bet you didn't know that these ads canlike Repo Joe, do a media Blitz and
be and usually are very misleading andclaim they have all repossessed vehicles
can be illegal.for a great buy. When in fact they
According to Leslie Anderson, AAA,probably don't even have one repossessed
Misleading advertisements and deceptivecar that is for sale. Most car dealers
marketing from car dealers has been onget their cars from either trades or
the rise in recent years. Car dealers,local auctions.
due to a struggling economy areRegardless of what they claim they most
resorting to grey market sales tacticslikely do not know the vehicles history.
and ads. Many of these ads are eitherYou can't even rely on Carfax 100% as
borderline or even illegal in nature.many vehicles are repaired without full
With all the publicity in recent yearssalvage disclosure or even any repair
of scams and illegal business activitieshistory. A carfax report is only as
by businesses from every state you wouldgood as the information that is actually
think most states would have toughenedentered into the system. Before you
up their laws and started to crack downrely on that Carfax or what the dealer
on bad car dealers. Only one state, Newsays is the cars history listen to this
York, has really done anything.- Tennessee attorneys Frank Watson and
There are laws already on the books thatDavid McLaughlin charge that Carfax's
make many of these advertisements andads promise more than it can deliver.
such illegal, but few states will even"Carfax fails to disclose the
look into these activities. In Newlimitations of their database," says
York, if you run a Push, Pull or DragWatson. "People think they have a little
sale the odds are you will get fined.insurance policy on their Carfax report,
The thinking behind New Yorks laws isand it's just not accurate," says
that if you promise someone a set figureMcLaughlin. Carfax is an online company
for their vehicle it should not bethat searches databases for a vehicle's
factored into the discount or markup ofhistory, claiming to be "your best
the newer, replacement vehicle. This isprotection against buying a used car
deceptive advertising. Yet I hear thesewith costly, hidden problems." But,
same ads, with even higher amountscritics say when it comes to many
promised on the radio and TV in Northaccidents, online reporting companies
Carolina and South Carolina all thefall short. A class-action lawsuit
time. Then there's the matter ofagainst Carfax claims the company
expressed and implied warranties.doesn't have access to police accident
Expressed and implied warranties aredata in 23 states.
actually covered under federal laws.This article should be a wake up call to
Every car dealer must have a federallycar buyers to be more on the alert to
approved warranty disclosure placed incar dealer scams, lies and untruths. It
the window. This is to show if ashould also be an alert to states from
warranty exists and what is actuallyOregon to Florida that more needs to be
covered. This was done as there was toodone to curb bad car sales tactics.
much discrepency in the past with carMost car dealers aren't small mom and
salesman blurring the line of what ispop organizations. They are large
really covered and what isn't. On amillion or billion dollar companies that
recent drive from North Carolina towill do anything to make a dollar. Even
South Carolina I saw 11 used carcrossing the line or blurring what is
dealerships that did not have these inlegal and what isn't. And according to
the windows - at one we found they wereone big dealer in Charlotte, North
in the glove compartment. When we askedCarolina whom didn't want his name or
the salesperson why it wasn't in thedealership mentioned for obvious reasons
window he said it wasn't necessary. In- "its all about that bottem line and if
New York, every car dealer you drive bywe get caught, thats what our lawyers
or visit will have these prominentlyare for. Per another car dealer, "it's
displayed.a buyer beware market: Buyers must
Then you have the usual lies - carbeware and be detectives too.
dealers advertising a repossession sale,



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