Deceptive Car Dealer Ads and Activities - Pervasive As Ever

You hear them on the radio and TV everyday. Somea repossession sale, cream puffs, etc... They will lie
have outrageous ads and sales gimmicks. "Push, pull orabout the origination of cars just like in a recent Carfax
drag your trade in for $4000 minimum trade", "Bestad. Oh that was just a little fender scratch (complete
price in the world!" "Best bumper to bumper warrantyrepaint from a 50mph accident) or new upholstery
ever - we cover everything." "Repo'd car sale today."(due to a flood and complete submersion). These
Bet you didn't know that these ads can be and usuallyrepossession sales, like Repo Joe, do a media Blitz and
are very misleading and can be illegal.claim they have all repossessed vehicles for a great
According to Leslie Anderson, AAA, Misleadingbuy. When in fact they probably don't even have one
advertisements and deceptive marketing from carrepossessed car that is for sale. Most car dealers get
dealers has been on the rise in recent years. Cartheir cars from either trades or local auctions.
dealers, due to a struggling economy are resorting toRegardless of what they claim they most likely do not
grey market sales tactics and ads. Many of these adsknow the vehicles history. You can't even rely on
are either borderline or even illegal in nature. With all theCarfax 100% as many vehicles are repaired without
publicity in recent years of scams and illegal businessfull salvage disclosure or even any repair history. A
activities by businesses from every state you wouldcarfax report is only as good as the information that is
think most states would have toughened up their lawsactually entered into the system. Before you rely on
and started to crack down on bad car dealers. Onlythat Carfax or what the dealer says is the cars history
one state, New York, has really done anything.listen to this - Tennessee attorneys Frank Watson and
There are laws already on the books that make manyDavid McLaughlin charge that Carfax's ads promise
of these advertisements and such illegal, but fewmore than it can deliver. "Carfax fails to disclose the
states will even look into these activities. In New York,limitations of their database," says Watson. "People
if you run a Push, Pull or Drag sale the odds are youthink they have a little insurance policy on their Carfax
will get fined. The thinking behind New Yorks laws isreport, and it's just not accurate," says McLaughlin.
that if you promise someone a set figure for theirCarfax is an online company that searches databases
vehicle it should not be factored into the discount orfor a vehicle's history, claiming to be "your best
markup of the newer, replacement vehicle. This isprotection against buying a used car with costly, hidden
deceptive advertising. Yet I hear these same ads, withproblems." But, critics say when it comes to many
even higher amounts promised on the radio and TV inaccidents, online reporting companies fall short. A
North Carolina and South Carolina all the time. Thenclass-action lawsuit against Carfax claims the
there's the matter of expressed and impliedcompany doesn't have access to police accident data
warranties.in 23 states.
Expressed and implied warranties are actually coveredThis article should be a wake up call to car buyers to
under federal laws. Every car dealer must have abe more on the alert to car dealer scams, lies and
federally approved warranty disclosure placed in theuntruths. It should also be an alert to states from
window. This is to show if a warranty exists and whatOregon to Florida that more needs to be done to curb
is actually covered. This was done as there was toobad car sales tactics. Most car dealers aren't small
much discrepency in the past with car salesmanmom and pop organizations. They are large million or
blurring the line of what is really covered and what isn't.billion dollar companies that will do anything to make a
On a recent drive from North Carolina to Southdollar. Even crossing the line or blurring what is legal
Carolina I saw 11 used car dealerships that did notand what isn't. And according to one big dealer in
have these in the windows - at one we found theyCharlotte, North Carolina whom didn't want his name or
were in the glove compartment. When we asked thedealership mentioned for obvious reasons - "its all
salesperson why it wasn't in the window he said itabout that bottem line and if we get caught, thats
wasn't necessary. In New York, every car dealer youwhat our lawyers are for. Per another car dealer, "it's
drive by or visit will have these prominently displayed.a buyer beware market: Buyers must beware and be
Then you have the usual lies - car dealers advertisingdetectives too.