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Deceptive Car Dealer Ads and Activities - Pervasive As Ever

You hear them on the radio and TV everyday.advertising a repossession sale, cream puffs,
Some have outrageous ads and sales gimmicks.etc... They will lie about the origination
"Push, pull or drag your trade in for $4000of cars just like in a recent Carfax ad. Oh
minimum trade", "Best price in the world!"that was just a little fender scratch
"Best bumper to bumper warranty ever - we(complete repaint from a 50mph accident) or
cover everything." "Repo'd car sale today."new upholstery (due to a flood and complete
Bet you didn't know that these ads can be andsubmersion). These repossession sales, like
usually are very misleading and can beRepo Joe, do a media Blitz and claim they
illegal.have all repossessed vehicles for a great
buy. When in fact they probably don't even
According to Leslie Anderson, AAA, Misleadinghave one repossessed car that is for sale.
advertisements and deceptive marketing fromMost car dealers get their cars from either
car dealers has been on the rise in recenttrades  or  local  auctions.
years. Car dealers, due to a struggling
economy are resorting to grey market salesRegardless of what they claim they most
tactics and ads. Many of these ads arelikely do not know the vehicles history. You
either borderline or even illegal in nature.can't even rely on Carfax 100% as many
With all the publicity in recent years ofvehicles are repaired without full salvage
scams and illegal business activities bydisclosure or even any repair history. A
businesses from every state you would thinkcarfax report is only as good as the
most states would have toughened up theirinformation that is actually entered into the
laws and started to crack down on bad carsystem. Before you rely on that Carfax or
dealers. Only one state, New York, haswhat the dealer says is the cars history
really  done  anything.listen to this - Tennessee attorneys Frank
Watson and David McLaughlin charge that
There are laws already on the books that makeCarfax's ads promise more than it can
many of these advertisements and suchdeliver. "Carfax fails to disclose the
illegal, but few states will even look intolimitations of their database," says Watson.
these activities. In New York, if you run a"People think they have a little insurance
Push, Pull or Drag sale the odds are you willpolicy on their Carfax report, and it's just
get fined. The thinking behind New Yorksnot accurate," says McLaughlin. Carfax is an
laws is that if you promise someone a setonline company that searches databases for a
figure for their vehicle it should not bevehicle's history, claiming to be "your best
factored into the discount or markup of theprotection against buying a used car with
newer, replacement vehicle. This iscostly, hidden problems." But, critics say
deceptive advertising. Yet I hear these samewhen it comes to many accidents, online
ads, with even higher amounts promised on thereporting companies fall short. A
radio and TV in North Carolina and Southclass-action lawsuit against Carfax claims
Carolina all the time. Then there's thethe company doesn't have access to police
matter  of  expressed and implied warranties.accident  data  in  23  states.
Expressed and implied warranties are actuallyThis article should be a wake up call to car
covered under federal laws. Every car dealerbuyers to be more on the alert to car dealer
must have a federally approved warrantyscams, lies and untruths. It should also be
disclosure placed in the window. This is toan alert to states from Oregon to Florida
show if a warranty exists and what isthat more needs to be done to curb bad car
actually covered. This was done as there wassales tactics. Most car dealers aren't small
too much discrepency in the past with carmom and pop organizations. They are large
salesman blurring the line of what is reallymillion or billion dollar companies that will
covered and what isn't. On a recent drivedo anything to make a dollar. Even crossing
from North Carolina to South Carolina I sawthe line or blurring what is legal and what
11 used car dealerships that did not haveisn't. And according to one big dealer in
these in the windows - at one we found theyCharlotte, North Carolina whom didn't want
were in the glove compartment. When we askedhis name or dealership mentioned for obvious
the salesperson why it wasn't in the windowreasons - "its all about that bottem line and
he said it wasn't necessary. In New York,if we get caught, thats what our lawyers are
every car dealer you drive by or visit willfor. Per another car dealer, "it's a buyer
have  these  prominently  displayed.beware market: Buyers must beware and be
detectives too.
Then you have the usual lies - car dealers



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