| Finally, Van Centre websites have set forth a | | | | "This is part of a wider strategy to increase |
| more sophisticated concept on information | | | | Volkswagen Commercial Vehicles focus on |
| dissemination incorporated with new | | | | on-line communications, including local |
| technology. The uniqueness of every Van | | | | marketing initiatives to drive more visitors |
| Centre is the key feature of the upgraded | | | | to the individual Van Centre websites, and to |
| website for it comes featuring customized | | | | view the websites not as information portals |
| local information. It has been made more | | | | alone, but as virtual Van Centres," adds |
| flexible and convenient being provided with | | | | Fletcher, being responsible for the project. |
| new and used stock lists for easy access. | | | | |
| | | | That being said, providing the needs of the |
| Aiming to provide the demand of the customers | | | | customers is their top priority. And by |
| with complete and detailed information, the | | | | being online, the site has the most potential |
| websites are equipped with local details and | | | | efficiency in information distribution which |
| also with the ones previously featured on the | | | | is considered to be the best way to make it |
| Main Volkswagen Commercial Vehicles website. | | | | happen. After all, the web site is able to |
| The latter includes service and maintenance | | | | provide consumers with the latest and most |
| information which are quite helpful. This | | | | recent updates in an instant through user |
| has been made for the customers were looking | | | | friendly browsing features. Visitors can also |
| forward for an advanced VW repair manual and | | | | navigate their way to different areas of |
| this comes provided with critical | | | | interest as well discussions on automotive |
| applications in automotive related issues. | | | | related matters. |
| The web sites also are aiming to provide a | | | | |
| better understanding on how the systems work | | | | The websites were made and designed to be |
| through comprehensive and simplified | | | | easily accessed through the use of the search |
| information. Products, accessories, | | | | facility for the local Van Centre found on |
| aftersales reports, and news can also be | | | | the Volkswagen Commercial Vehicles website. |
| found in the Main Volkswagen Commercial | | | | With this promotion, the Volkswagen |
| Vehicle website and this eventually became a | | | | Commercial Vehicle website would also be |
| good feature in the new Van Centre website. | | | | acquainting its new 'Let's Go To Work' |
| | | | concept that comes introducing a dramatic |
| and newspress.co.uk has quoted Hugh | | | | element to give consumers a new taste. This |
| Fletcher's statement regarding this matter: | | | | flaunts their desire on giving customers a |
| "We prioritised the redesign of the Van | | | | more interesting site to provide them the |
| Centre websites in response to a tremendous | | | | information that they could possibly need. |
| increase in the number of customers seeking | | | | Moreover, the upgrade would continuously grow |
| information on-line." Fletcher is the | | | | and attempt to mobilize technological |
| prospect marketing manager of Volkswagen | | | | advancement so as to accomplish a greater |
| Commercial Vehicles. | | | | degree of promotion and service. |
| | | | |