| Finally, Van Centre websites have set forth a more | | | | Vehicles. |
| sophisticated concept on information dissemination | | | | "This is part of a wider strategy to increase |
| incorporated with new technology. The uniqueness of | | | | Volkswagen Commercial Vehicles focus on on-line |
| every Van Centre is the key feature of the upgraded | | | | communications, including local marketing initiatives to |
| website for it comes featuring customized local | | | | drive more visitors to the individual Van Centre |
| information. It has been made more flexible and | | | | websites, and to view the websites not as information |
| convenient being provided with new and used stock | | | | portals alone, but as virtual Van Centres," adds |
| lists for easy access. | | | | Fletcher, being responsible for the project. |
| Aiming to provide the demand of the customers with | | | | That being said, providing the needs of the customers |
| complete and detailed information, the websites are | | | | is their top priority. And by being online, the site has the |
| equipped with local details and also with the ones | | | | most potential efficiency in information distribution which |
| previously featured on the Main Volkswagen | | | | is considered to be the best way to make it happen. |
| Commercial Vehicles website. The latter includes | | | | After all, the web site is able to provide consumers |
| service and maintenance information which are quite | | | | with the latest and most recent updates in an instant |
| helpful. This has been made for the customers were | | | | through user friendly browsing features. Visitors can |
| looking forward for an advanced VW repair manual | | | | also navigate their way to different areas of interest |
| and this comes provided with critical applications in | | | | as well discussions on automotive related matters. |
| automotive related issues. The web sites also are | | | | The websites were made and designed to be easily |
| aiming to provide a better understanding on how the | | | | accessed through the use of the search facility for the |
| systems work through comprehensive and simplified | | | | local Van Centre found on the Volkswagen |
| information. Products, accessories, aftersales reports, | | | | Commercial Vehicles website. With this promotion, the |
| and news can also be found in the Main Volkswagen | | | | Volkswagen Commercial Vehicle website would also |
| Commercial Vehicle website and this eventually | | | | be acquainting its new 'Let's Go To Work' concept |
| became a good feature in the new Van Centre | | | | that comes introducing a dramatic element to give |
| website. | | | | consumers a new taste. This flaunts their desire on |
| and newspress.co.uk has quoted Hugh Fletcher's | | | | giving customers a more interesting site to provide |
| statement regarding this matter: "We prioritised the | | | | them the information that they could possibly need. |
| redesign of the Van Centre websites in response to a | | | | Moreover, the upgrade would continuously grow and |
| tremendous increase in the number of customers | | | | attempt to mobilize technological advancement so as |
| seeking information on-line." Fletcher is the prospect | | | | to accomplish a greater degree of promotion and |
| marketing manager of Volkswagen Commercial | | | | service. |