| Finally, Van Centre websites have set | | | | increase Volkswagen Commercial Vehicles |
| forth a more sophisticated concept on | | | | focus on on-line communications, |
| information dissemination incorporated | | | | including local marketing initiatives to |
| with new technology. The uniqueness of | | | | drive more visitors to the individual |
| every Van Centre is the key feature of | | | | Van Centre websites, and to view the |
| the upgraded website for it comes | | | | websites not as information portals |
| featuring customized local information. | | | | alone, but as virtual Van Centres," adds |
| It has been made more flexible and | | | | Fletcher, being responsible for the |
| convenient being provided with new and | | | | project. |
| used stock lists for easy access. | | | | That being said, providing the needs of |
| Aiming to provide the demand of the | | | | the customers is their top priority. |
| customers with complete and detailed | | | | And by being online, the site has the |
| information, the websites are equipped | | | | most potential efficiency in information |
| with local details and also with the | | | | distribution which is considered to be |
| ones previously featured on the Main | | | | the best way to make it happen. After |
| Volkswagen Commercial Vehicles website. | | | | all, the web site is able to provide |
| The latter includes service and | | | | consumers with the latest and most |
| maintenance information which are quite | | | | recent updates in an instant through |
| helpful. This has been made for the | | | | user friendly browsing features. |
| customers were looking forward for an | | | | Visitors can also navigate their way to |
| advanced VW repair manual and this comes | | | | different areas of interest as well |
| provided with critical applications in | | | | discussions on automotive related |
| automotive related issues. The web sites | | | | matters. |
| also are aiming to provide a better | | | | The websites were made and designed to |
| understanding on how the systems work | | | | be easily accessed through the use of |
| through comprehensive and simplified | | | | the search facility for the local Van |
| information. Products, accessories, | | | | Centre found on the Volkswagen |
| aftersales reports, and news can also be | | | | Commercial Vehicles website. With this |
| found in the Main Volkswagen Commercial | | | | promotion, the Volkswagen Commercial |
| Vehicle website and this eventually | | | | Vehicle website would also be |
| became a good feature in the new Van | | | | acquainting its new 'Let's Go To Work' |
| Centre website. | | | | concept that comes introducing a |
| and newspress.co.uk has quoted Hugh | | | | dramatic element to give consumers a new |
| Fletcher's statement regarding this | | | | taste. This flaunts their desire on |
| matter: "We prioritised the redesign of | | | | giving customers a more interesting site |
| the Van Centre websites in response to a | | | | to provide them the information that |
| tremendous increase in the number of | | | | they could possibly need. Moreover, the |
| customers seeking information on-line." | | | | upgrade would continuously grow and |
| Fletcher is the prospect marketing | | | | attempt to mobilize technological |
| manager of Volkswagen Commercial | | | | advancement so as to accomplish a |
| Vehicles. | | | | greater degree of promotion and service. |
| "This is part of a wider strategy to | | | | |