| Do you remember when everyone read the | | | | In the piney woods of a northern state where |
| classified ads? You could buy or sell | | | | summer is a delight and winter is an |
| anything (legal) by placing an ad in the | | | | endurance test, someone is looking for a |
| newspaper or the item-specific ad weeklies; | | | | change. Butterflies make them smile and |
| of course you still can, but an even better | | | | snowdrifts send them into depression. Just |
| option for most consumers and marketers these | | | | for such a person is an ad that states "Time |
| days is the online seek/find route. | | | | Share for Sale by Owner." Equally anxious to |
| | | | escape the heat of the Deep South is someone |
| Someone out there is looking for a new home | | | | who would love to partner with them on a home |
| but dreads the process of driving to, walking | | | | away from home, a man or woman who yearns to |
| through, and weighing options while a sales | | | | hop onto a snowmobile or strap on skis and |
| agent breathes down the back of their shirt. | | | | cool off. Talk about making everyone happy... |
| The buyer prefers to be their own "finder" | | | | |
| but may retain a realtor as the transaction | | | | His riding lawnmower blew its engine; the |
| agent, the one who handles the paperwork | | | | last time he tried to clean out the rain |
| after finding a new home. Wouldn't we all | | | | gutters on the eaves, he fell off the ladder, |
| like to omit the middleman (or woman) as | | | | and when he was up there he also noted |
| often as possible, or rather omit their fee? | | | | several loose singles. The fifteen-year |
| A prospective buyer goes online and looks for | | | | guarantee on the roof is about to expire. |
| a home for sale by owner. That buyer may be | | | | Arthritis is gaining on him, making home and |
| in your hometown or on the opposite side of | | | | yard maintenance a real pain-literally. But I |
| Earth. | | | | want a nice home of my own, he thinks. I |
| | | | don't want to waste money pouring it down a |
| Used- car salesman. That's a term that evokes | | | | rented rat hole. He is in the market for a |
| unpleasant images of a coarse loudmouth in a | | | | condo; catch his interest and perhaps make a |
| gaudy plaid sports coat, hawking lemons of | | | | sale by listing your condo for sale by owner. |
| various vintage. Our apologies to those | | | | His son works for a large sporting goods |
| professional auto salespersons out there; we | | | | store in an affluent section of the city. |
| know that many of you suffer daily because of | | | | Just as Dad is ready to move into a new home, |
| that stereotype. A lot of us, male and | | | | his son is ready to move on and rid himself |
| female, enjoy a review of the auto | | | | of the unreasonable dictator who is his boss, |
| classifieds; I personally always home in on | | | | whose managerial style is causing so much |
| the ones that indicate a car for sale by | | | | stress that the son's health is negatively |
| owner. Hoards of would-be car buyers search | | | | affected. He is ready to become the boss and |
| the online ads daily and nightly. | | | | run his own business. He goes online to |
| | | | search for a business for sale by owner. |