| Why do automobile manufactures release new | | | | same time and sharing the spotlight with all the other |
| models at all times of the year? People shopping for | | | | automakers. A model can be deemed a 2008 so long |
| cars today, face the same decisions they did in years | | | | as it goes on sale after January 1st of the current |
| past, 2-door or 4-door, car, truck, van, or SUV. The | | | | year. Consumers are split relatively evenly between |
| idea of buying versus leasing is now on the table once | | | | the bargain of the left over model and the idea of |
| again. The idea of buying a car in the middle of 2007 | | | | having the latest and greatest. There is certainly a |
| and having to decide between a 2007 and a 2008 | | | | price to be paid for stepping up into a new 2008 |
| muddies the water. Some of these vehicles will be | | | | model. Many consumers opt to pay more for the 2008 |
| all-new models, others radically different, while still | | | | because the 2007 does not seem quite so new |
| others with only slight alterations. Manufacturers are | | | | anymore. While the bargain hunters can save even |
| using the release of the new 2008 products as more | | | | more during the buzz of the newly released models. |
| of a strategy than in years previous years. They | | | | This is a win-win for the dealerships. The |
| realize they have the power to create targeted traffic | | | | manufacturers need to assist the dealers in moving |
| at given points of the selling season with these new | | | | out the 2007 products (heavier incentives) and the |
| releases. They no longer have to share the same pie | | | | profits for the dealers can be significantly higher on the |
| with every other automaker. The traditional introduction | | | | fresh 2008 products. More and more new models for |
| of the models in early October created to much | | | | 2008 are being produced monthly. |
| competition between the manufacturers. All the | | | | DealerLinkUSA is an automotive dealer search engine. |
| automakers were introducing their new lineup at the | | | | |