| Selling products to Mexico is easier than | | | | will be. It's usually much lower than your |
| ever. Mexico is the #1 importer of US | | | | US price, especially if they will pay the |
| products in the world. There is a need for | | | | export fees and transportation. You also |
| all types of products including food, | | | | need all the product specifications like |
| beverages, electronics, cars, tools, candy, | | | | weight, dimensions, case count or pallet |
| toys, clothing, everything.Mexicans are so | | | | count.---Active Approach---If you are serious |
| eager to buy that they come to the USA | | | | about selling to Mexico and would like to do |
| looking for products instead of waiting | | | | it NOW you have to be more active. You can't |
| around for someone to call them and sell them | | | | just wait for people to find you because it |
| something. They visit US trade shows, | | | | can take months or even years if you don't |
| organizations and many companies. I | | | | have any promotions in the marketplace.The |
| constantly have someone in San Diego visiting | | | | first thing you have to do is learn more |
| from Mexico to speak with me on how they can | | | | about your target market. How much are |
| find products of all kinds to export.Who's | | | | people paying in Mexico for your product or a |
| looking for products? Mainly wholesale | | | | similar product? How much are they paying |
| distributors and retailers. They are looking | | | | to import and transport those products? |
| for products to sell in retail stores or to | | | | What are the profit margins for the |
| other distributors in Mexico, most of the | | | | distributors and retailers? Where could you |
| time they will buy truckloads of product and | | | | sell your products? How many stores are |
| export them to Mexico themselves, handling | | | | there in Mexico?Once you learn more about |
| the shipping, imports and tariffs.Why do they | | | | your target market and you develop your price |
| do this? Why are they so eager to buy US | | | | strategy it's time to find customers. Visit |
| products? Simple, they don't have Mexican | | | | Mexican trade shows, look for US distributors |
| made products they can sell and they want to | | | | already selling in Mexico and find |
| be the first to carry a new American product. | | | | brokers.After you educate yourself a bit more |
| They know if they are the first to market | | | | on the Mexican marketplace you also need to |
| with a new product they can make a lot of | | | | determine what kind of support your new found |
| money very fast. After that they just | | | | customers will need in Mexico. Do you have a |
| restock their customer's shelves.The big | | | | product that sells itself or do you need |
| question I'm asked by my consulting clients | | | | store promotion, POS (Point of Sale) |
| is: how do I get started exporting to | | | | material, sales commissions, or some other |
| Mexico?To export to Mexico you can be passive | | | | support.Many times my customers tell me "I |
| or active. You can go after the business or | | | | just want to sell my product in the USA and |
| wait until they come looking for you, and | | | | someone can export it, sell it, merchandise |
| believe me, if you have a good product, | | | | it and distribute it". Well, this is |
| eventually they will.---Passive | | | | possible. I've helped companies sell |
| Approach---The passive approach to getting | | | | products like mayonnaise, water, margarine |
| business is to make sure Mexican | | | | and other products that sell themselves in |
| businesspeople can find you. Here are a few | | | | this fashion. But if your product is not a |
| tactics on how to reach exporters:-You have | | | | "first necessity" product or name brand, |
| to make sure your products are in US trade | | | | chances are you'll either have to do some |
| shows. You don't have to go yourself, maybe a | | | | promotion or give a very good price to |
| customer sells at trade shows or you hire a | | | | distributors and importers.Copyright © |
| broker that goes to trade shows.-Make sure | | | | 2006 Jorge OlsonJorge Olson is a Wholesale |
| all your products and sales materials have an | | | | Distribution Consultant and can help you sell |
| international phone number (not just a USA | | | | your products in the USA to Distributors and |
| toll free number) as well as an email | | | | Retail Stores and export them to Mexico by |
| address. This includes your website, product | | | | the truckload. His latest eBook teaches you |
| labels, business cards and brochures.-Have | | | | step by step how to get started and make |
| the right information ready. Make sure you | | | | money in Wholesale Distribution. |
| already know what your international price | | | | |