| Below you'll find some of the hottest direct selling, | | | | Authentic Stories in a Low-Trust World |
| network marketing, MLM, and marketing books - | | | | By Seth Godin |
| including Laura Klepacki's Avon: Building the World's | | | | Publisher: Portfolio, $23.95 |
| Premier Company for Women; Mark Hughes' guide on | | | | Format: Hardcover, 208pp |
| how businesses capitalize on word-of-mouth in | | | | Out: May 2005 |
| Buzzmarketing; and Build It Big: 101 Insider Secrets from | | | | |
| Top Direct Selling Experts by the Direct Selling | | | | According to the book description: "Every marketer |
| Women's Alliance. | | | | tells a story. And if they do it right, we believe them. |
| | | | We believe that wine tastes better in a $20 glass than |
| The books are listed in order by publication date. Also, | | | | a $1 glass. We believe that an $80,000 Porsche |
| book prices are subject to change. | | | | Cayenne is vastly superior to a $36,000 VW Touareg, |
| | | | which is virtually the same car. We believe that $225 |
| | | | Pumas will make our feet feel better and look cooler |
| The Ultimate Guide to Network Marketing: 37 Top | | | | than $20 no-names...and believing it makes it true. |
| Network Marketing Income-Earners Share Their Most | | | | Successful marketers...tell a story. A story we want |
| Preciously-Guarded Secrets to Building Extreme | | | | to believe. But beware: If your stories are inauthentic, |
| Wealth | | | | you cross the line from fib to fraud." |
| By Joe Rubino | | | | |
| Publisher: Wiley, John & Sons Inc., $19.95 | | | | For: Anyone who desires to sell things people truly |
| Format: Paperback, 336pp | | | | want as opposed to stuff that people need. |
| Out: October 2005 | | | | |
| | | | Avon: Building the World's Premier Company for |
| The publisher states that the book will offer readers a | | | | Women |
| wide variety of proven business-building techniques | | | | By Laura Klepacki, Foreword by Andrea Jung |
| from many of the most successful network marketing | | | | Publisher: Wiley, John & Sons Inc., $24.95 |
| leaders in the industry and that it will offer the | | | | Format: Hardcover, 264pp |
| perspective of a great cross-section of well known | | | | Out: April 2005 |
| top distributors and industry leaders who will share the | | | | |
| secrets they attribute to creating their own success. | | | | Klepacki's Avon story chronicles the company's |
| | | | journey from a small business selling door-to-door in |
| For: Readers who enjoy digging through pages of a | | | | the 1800's to the world's largest direct sales company, |
| book to find nuggets of wisdom from successful | | | | with a record four million representatives in more than |
| network marketing entrepreneurs. | | | | 140 countries worldwide. The book contains interviews |
| | | | with industry experts and company executives and |
| The Irresistible Offer: How to Sell Your Product or | | | | examines the leadership principles that have made |
| Service in 3 Seconds or Less | | | | Avon prosper and become a global powerhouse. The |
| By Mark Joyner | | | | book is also used by some Avon sales |
| Publisher: Wiley, John & Sons Inc., $21.95 | | | | representatives as an effective recruiting tool. |
| Format: Hardcover, 208pp | | | | |
| Out: August 2005 | | | | You'll read how Avon changed the way the game |
| | | | was played by empowering women to start their own |
| According to the publisher: "The Irresistible Offer | | | | businesses and how the company handles the two |
| instructs readers how to make an offer to their | | | | million daily online transactions and forty million |
| customers in such a way that the job of selling is | | | | customer orders it receives annually. |
| mostly done in the first glance. It provides practical | | | | |
| tools to pre-gauge how effective an offer will be, thus | | | | The book has thirteen chapters, which include: Give |
| creating more effective marketing right out of the gate. | | | | Them What They Want, Hire the Best Man (or |
| This book simplifies the selling process, breaking it | | | | Woman) for the Job, Empower Your Sales Force, |
| down into the 4 questions that must be answered by | | | | Speak in Every Language, Makeovers Can Be a Thing |
| your marketing, the 3 elements that make an offer | | | | of Beauty, and Give Back. |
| irresistible, the 3 steps of a fool-proof business plan, | | | | |
| and a handful of factors and tools that can increase | | | | For: Avon reps and fans, of course, and anyone |
| the likelihood of a sale." | | | | interested in learning about the history and strategies |
| | | | of an icon in the direct selling industry. |
| For: Anyone who wants to let their offer do all the | | | | |
| selling for them. | | | | The 7-Step System to Building a $1,000,000 Network |
| | | | Marketing Dynasty: How to Achieve Financial |
| The Complete Idiot's Guide to Growing Your Business | | | | Independence through Network Marketing |
| with Google | | | | By Joe Rubino, Foreword by Tom "Big Al" Schreiter |
| By Dave Taylor | | | | Publisher: Wiley, John & Sons Inc., $18.95 |
| Publisher: Alpha Books, $19.95 | | | | Format: Paperback, 256pp |
| Format: Paperback, 352pp | | | | Out: March 2005 |
| Out: August 2005 | | | | |
| | | | Rubino's book will give you his step-by-step plan for |
| According to the publisher: "Using the Internet to | | | | building your direct sales business. From visioning to |
| increase the visibility of a small business today is no | | | | planning to personal development, the system looks at |
| easy task. It can take a lot of time, energy, and | | | | many aspects of network marketing. The book gives |
| money-especially if you're not a computer expert. | | | | practical advice, tools, and tactics that may help you |
| Here, readers can get a valuable overview of how | | | | achieve greater success. |
| search engines, web sites, ad services, and web logs | | | | |
| can all work together to build a business, as well as | | | | The seven core steps that Rubino covers in his book |
| practical hands-on tips, tricks, and planning tools to help | | | | are: "develop your vision, create a detailed plan for |
| readers create and execute a plan that utilizes the | | | | realizing that vision, master effective prospecting, |
| Internet to its fullest." | | | | become an enrollment machine, train others to excel, |
| | | | become more effective through personal |
| For: Entrepreneurs and small business owners who | | | | development, and learn to be a truly inspiring leader." |
| recognize that Google is the most used search engine | | | | |
| on the net and want to learn how it works. | | | | For: Seasoned network marketers and newbies who |
| | | | want to build a network marketing dynasty and desire |
| Buzzmarketing: Get People to Talk about Your Stuff | | | | concepts that are explained in a step-by-step manner. |
| By Mark Hughes | | | | |
| Publisher: Portfolio, $23.95 | | | | Making Millions in Direct Sales: The 8 Essential |
| Format: Hardcover, 256pp | | | | Activities Direct Sales Managers Must Do Every Day |
| Out: July 2005 | | | | to Build a Successful Team and Earn More Money |
| | | | By Michael G. Malaghan |
| As VP of marketing at and with a limited advertising | | | | Publisher: McGraw-Hill, $19.95 |
| budget, Hughes helped the company reach eight million | | | | Format: Paperback, 256pp |
| users in three years by using "buzz marketing." He is | | | | Out: March 2005 |
| well known for convincing the town of Halfway, | | | | |
| Oregon to change its name to Half.com, which was | | | | This is Malaghan's first book. He gives his readers |
| called "one of the greatest publicity coups" in history by | | | | eight "must-do" activities for direct sellers, which are |
| Time. His book explores buzz marketing and gives | | | | sell, prospect, hire, train, replicate yourself, motivate, |
| diverse company examples. It also outlines six secrets | | | | manage, and lead. He also discusses sixty ways |
| of great word-of-mouth campaigns. | | | | "energize" a sales meeting and fourteen tools to |
| | | | motivate and create sales enthusiasm. |
| "There's fake corporate marketing and then there's | | | | |
| real marketing. This is the real stuff for real people," | | | | For: Readers interested in sales management and |
| stated Ben Cohen, cofounder, Ben and Jerry's. "A | | | | advice on dealing with a sales team. |
| business book that's entertaining and useful for big | | | | |
| brands and start-ups alike," stated Steve Forbes, Editor | | | | Build It Big: 101 Insider Secrets from Top Direct Selling |
| in Chief, Forbes. | | | | Experts |
| | | | By Direct Selling Women's Alliance (DSWA) |
| For: Serious readers who want a practical guide to | | | | Publisher: Dearborn Trade, $17.95 |
| the art of successful buzz marketing. | | | | Format: Paperback, 336pp |
| | | | Out: January 2005 |
| The Amazing Secret of Four Desperate Network | | | | |
| Marketers | | | | The book contains insights from people with different |
| By Fran McClough | | | | companies who share their advice and experiences. It |
| Publisher: Synergy Marketing, $39 | | | | examines three models of direct selling which are |
| Format: E-Book Online Download, 40pp | | | | network marketing, party planning, and |
| Out: May 2005 | | | | person-to-person. The book also uncovers four "life |
| | | | skills" that are believed to be missing from some |
| If you enjoy watching the hit TV show, Desperate | | | | companies support and training programs for their |
| Housewives, then you'll have a ball reading this soap | | | | independent distributors/reps. |
| opera that was inspired by true events. The story | | | | |
| takes a positive and comedic look at MLM (multi-level | | | | Some of the chapters include: Starting Your |
| marketing), where the secret and sometimes | | | | Direct-Selling Business, Sponsoring and Building Your |
| dysfunctional lives of four Dallas, Texas network | | | | Team, Managing Business Finances, Integrating Home |
| marketers aren't what they appear to be. It's also a | | | | and Business, Building through Technology, and |
| fun and easy read that will show you a new twist on | | | | Strategies for Success. |
| "making it" in the real world of network marketing. | | | | |
| | | | On the back cover of the book, author and speaker |
| The e-Book is only available at | | | | Les Brown states, "The DSWA hit a home run with |
| | | | this book..." |
| For: Anyone who loves a story with comedy, | | | | |
| romance, suspense, and yes, network marketing. | | | | For: People who are already with a direct selling |
| | | | company or exploring the possibility of starting a |
| All Marketers Are Liars: The Power of Telling | | | | home-based business. |