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Network Marketing Book Lovers Guide: 10 Hot Reads

Below you'll find some of the hottest direct
selling, network marketing, MLM, andBy  Seth  Godin
marketing books - including Laura Klepacki's
Avon: Building the World's Premier CompanyPublisher:  Portfolio,  $23.95
for Women; Mark Hughes' guide on how
businesses capitalize on word-of-mouth inFormat:  Hardcover,  208pp
Buzzmarketing; and Build It Big: 101 Insider
Secrets from Top Direct Selling Experts byOut:  May  2005
the  Direct  Selling  Women's  Alliance.
According to the book description: "Every
The books are listed in order by publicationmarketer tells a story. And if they do it
date. Also, book prices are subject toright, we believe them. We believe that wine
change.tastes better in a $20 glass than a $1 glass.
We believe that an $80,000 Porsche Cayenne is
vastly superior to a $36,000 VW Touareg,
which is virtually the same car. We believe
that $225 Pumas will make our feet feel
better and look cooler than $20
The Ultimate Guide to Network Marketing: 37no-names...and  believing  it makes it true.
Top Network Marketing Income-Earners Share
Their Most Preciously-Guarded Secrets toSuccessful marketers...tell a story. A story
Building  Extreme  Wealthwe want to believe. But beware: If your
stories are inauthentic, you cross the line
By  Joe  Rubinofrom  fib  to  fraud."
Publisher:  Wiley,  John & Sons Inc., $19.95
Format:  Paperback,  336ppFor: Anyone who desires to sell things
people truly want as opposed to stuff that
Out:  October  2005people  need.
The publisher states that the book willAvon: Building the World's Premier Company
offer readers a wide variety of provenfor  Women
business-building techniques from many of the
most successful network marketing leaders inBy  Laura Klepacki, Foreword by Andrea Jung
the industry and that it will offer the
perspective of a great cross-section of wellPublisher:  Wiley, John & Sons Inc., $24.95
known top distributors and industry leaders
who will share the secrets they attribute toFormat:  Hardcover,  264pp
creating  their  own  success.
Out:  April  2005
For: Readers who enjoy digging through pages
of a book to find nuggets of wisdom fromKlepacki's Avon story chronicles the
successful  network marketing entrepreneurs.company's journey from a small business
selling door-to-door in the 1800's to the
world's largest direct sales company, with a
record four million representatives in more
The Irresistible Offer: How to Sell Yourthan 140 countries worldwide. The book
Product  or  Service  in  3  Seconds  or Lesscontains interviews with industry experts and
company executives and examines the
By  Mark  Joynerleadership principles that have made Avon
prosper and become a global powerhouse. The
Publisher:  Wiley,  John & Sons Inc., $21.95book is also used by some Avon sales
representatives as an effective recruiting
Format:  Hardcover,  208pptool.
Out:  August  2005
You'll read how Avon changed the way the
game was played by empowering women to start
According to the publisher: "Thetheir own businesses and how the company
Irresistible Offer instructs readers how tohandles the two million daily online
make an offer to their customers in such atransactions and forty million customer
way that the job of selling is mostly done inorders  it  receives  annually.
the first glance. It provides practical tools
to pre-gauge how effective an offer will be,
thus creating more effective marketing right
out of the gate. This book simplifies theThe book has thirteen chapters, which
selling process, breaking it down into the 4include: Give Them What They Want, Hire the
questions that must be answered by yourBest Man (or Woman) for the Job, Empower Your
marketing, the 3 elements that make an offerSales Force, Speak in Every Language,
irresistible, the 3 steps of a fool-proofMakeovers Can Be a Thing of Beauty, and Give
business plan, and a handful of factors andBack.
tools that can increase the likelihood of a
sale."
For: Avon reps and fans, of course, and
anyone interested in learning about the
For: Anyone who wants to let their offer dohistory and strategies of an icon in the
all  the  selling  for  them.direct  selling  industry.
The Complete Idiot's Guide to Growing YourThe 7-Step System to Building a $1,000,000
Business  with  GoogleNetwork Marketing Dynasty: How to Achieve
Financial Independence through Network
By  Dave  TaylorMarketing
Publisher:  Alpha  Books,  $19.95By Joe Rubino, Foreword by Tom "Big Al"
Schreiter
Format:  Paperback,  352pp
Publisher:  Wiley, John & Sons Inc., $18.95
Out:  August  2005
Format:  Paperback,  256pp
Out:  March  2005
According to the publisher: "Using the
Internet to increase the visibility of a
small business today is no easy task. It can
take a lot of time, energy, andRubino's book will give you his step-by-step
money-especially if you're not a computerplan for building your direct sales business.
expert. Here, readers can get a valuableFrom visioning to planning to personal
overview of how search engines, web sites, addevelopment, the system looks at many aspects
services, and web logs can all work togetherof network marketing. The book gives
to build a business, as well as practicalpractical advice, tools, and tactics that may
hands-on tips, tricks, and planning tools tohelp  you  achieve  greater  success.
help readers create and execute a plan that
utilizes  the  Internet  to  its  fullest."
The seven core steps that Rubino covers in
his book are: "develop your vision, create a
For: Entrepreneurs and small business ownersdetailed plan for realizing that vision,
who recognize that Google is the most usedmaster effective prospecting, become an
search engine on the net and want to learnenrollment machine, train others to excel,
how  it  works.become more effective through personal
development, and learn to be a truly
inspiring  leader."
Buzzmarketing: Get People to Talk about Your
Stuff
For: Seasoned network marketers and newbies
By  Mark  Hugheswho want to build a network marketing dynasty
and desire concepts that are explained in a
Publisher:  Portfolio,  $23.95step-by-step  manner.
Format:  Hardcover,  256pp
Out:  July  2005Making Millions in Direct Sales: The 8
Essential Activities Direct Sales Managers
Must Do Every Day to Build a Successful Team
and  Earn  More  Money
As VP of marketing at and with a limited
advertising budget, Hughes helped the companyBy  Michael  G.  Malaghan
reach eight million users in three years by
using "buzz marketing." He is well known forPublisher:  McGraw-Hill,  $19.95
convincing the town of Halfway, Oregon to
change its name to Half.com, which was calledFormat:  Paperback,  256pp
"one of the greatest publicity coups" in
history by Time. His book explores buzzOut:  March  2005
marketing and gives diverse company examples.
It also outlines six secrets of great
word-of-mouth  campaigns.
This is Malaghan's first book. He gives his
readers eight "must-do" activities for direct
sellers, which are sell, prospect, hire,
"There's fake corporate marketing and thentrain, replicate yourself, motivate, manage,
there's real marketing. This is the realand lead. He also discusses sixty ways
stuff for real people," stated Ben Cohen,"energize" a sales meeting and fourteen tools
cofounder, Ben and Jerry's. "A business bookto  motivate  and  create  sales enthusiasm.
that's entertaining and useful for big brands
and start-ups alike," stated Steve Forbes,
Editor  in  Chief,  Forbes.
For: Readers interested in sales management
and  advice  on  dealing  with a sales team.
For: Serious readers who want a practical
guide to the art of successful buzz
marketing.Build It Big: 101 Insider Secrets from Top
Direct  Selling  Experts
By  Direct  Selling Women's Alliance (DSWA)
The Amazing Secret of Four Desperate Network
MarketersPublisher:  Dearborn  Trade,  $17.95
By  Fran  McCloughFormat:  Paperback,  336pp
Publisher:  Synergy  Marketing,  $39Out:  January  2005
Format:  E-Book  Online  Download,  40pp
Out:  May  2005The book contains insights from people with
different companies who share their advice
and experiences. It examines three models of
direct selling which are network marketing,
If you enjoy watching the hit TV show,party planning, and person-to-person. The
Desperate Housewives, then you'll have a ballbook also uncovers four "life skills" that
reading this soap opera that was inspired byare believed to be missing from some
true events. The story takes a positive andcompanies support and training programs for
comedic look at MLM (multi-level marketing),their  independent  distributors/reps.
where the secret and sometimes dysfunctional
lives of four Dallas, Texas network marketers
aren't what they appear to be. It's also a
fun and easy read that will show you a newSome of the chapters include: Starting Your
twist on "making it" in the real world ofDirect-Selling Business, Sponsoring and
network  marketing.Building Your Team, Managing Business
Finances, Integrating Home and Business,
Building through Technology, and Strategies
for  Success.
The  e-Book  is  only  available  at
On the back cover of the book, author and
For: Anyone who loves a story with comedy,speaker Les Brown states, "The DSWA hit a
romance, suspense, and yes, networkhome  run  with  this  book..."
marketing.
For: People who are already with a direct
All Marketers Are Liars: The Power ofselling company or exploring the possibility
Telling Authentic Stories in a Low-Trustof starting a home-based business.
World



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