Vw Hopping Blunder Leads to Dismal Sales

Most of the critics in the auto industry foundanew and breathe a new life into sales. This new goal
Volkswagen's decision to replace Beetle as its entryinvolves the reintroduction of the next-generation Golf
level vehicle with all-new Rabbit a great blunder. This isto the US market. Nonetheless, it will be given a new
due to the fact that Rabbit does not hold interest thename which is – Rabbit.
same way Beetle does. As a result, sales wereAside from that, Volkswagen is also aimed at
considered dismal andaffordability. Hence, the company is offering its cars in
It was in the year 1977 when Volkswagen has finallya lesser price. This is to cater to the multitude who
decided to replace its entry-level vehicle. The chosencannot afford expensive luxury cars. Rabbit, which can
model was Rabbit, which was built in the US betweenbe purchased in 2-door or 4-door, is a hatchback
1979 and 1984. However, the same was replaced bywhich is priced at $14,990 and $16,990 respectively.
Golf, which eventually did not satisfy the expectationsThis pricing will make Rabbit a worthy rival to Toyota
of the automaker. In fact, last year's sales of GolfYaris, Honda Fit, and Nissan Versa. These cars are
dropped by 36 percent, which is equated to 15, 690designed to improve mileage and affordability without
units.sacrificing the quality.
With this instance, the automaker has decided to start