The Renaissance of Classic Muscle Cars

Muscle cars are a staple part of the culturalthese are not the muscle cars our fathers knew. They
consciousness of developed North America; evenare designed to accommodate consumer concerns
those not familiar and really not too interested inover fuel consumption, with even the biggest V-8s
engines and power can't help but turn their headsmitigated in their guzzling through the latest in computer
when a Barracuda or a Mustang rolls by. Thechip technology. Even more stunning is the fact that
combination of power and style that these cars bringsome of these cars are designed - and are selling -
together has always appealed to North Americans,not as traditional two doors but as sedans and even
from the early years of muscle cars in the classic(gasp) as station-wagon like models.
1960s right up to the present day.Some resurgent models include the 2005 Ford
The problem with muscle cars has always been theMustang, which boasted an entirely new look in addition
same; people see them as impractical, both as familyto a new chassis, and became the best selling
vehicles and in terms of economy. They have neverMustang model in ten years. Pontiac also rolled out a
gone out of style as far as looks, and maybe evennew style GTO in 2003, but it was discontinued in
desire, but they have never been able to reproduce2006. This has not dissuaded Chevrolet, however, as
the sales success they enjoyed from the '60s to thethe company has announced plans to roll out a new
'70s.version of the Camaro in 2009, as well as reworked
Given that muscle cars are known for their massiveG8's and a possible comeback of the GTO.
displacement, which traditionally has sucked up the fuel,The struggle of the American car companies is not
it is kind of surprising to realize that there has been anews. With all of them losing huge market portions to
resurgence in the manufacturing of muscle cars byforeign car manufacturers like Toyota, Volkswagen,
North American companies for much of the newand Honda, it should come as no surprise that Detroit is
millennium. Ford, Chrysler, and Chevrolet have all turnedfalling back on an old stalwart to try and remind North
out new models and reworked existing models inAmericans why they fell in love with the companies in
order to bring the muscle car back into the sellingthe first place. Cars with traditional muscle appeal but
mainstream.designed for family and energy efficiency may be the
Perhaps the resurgence of the muscle carkey to winning back some market share.
manufacture is best described as a renaissance, for