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How to Save Money Printing Custom Labels

Have you ever received a quote for a label orIf the conditions are not extreme, most
other printed material and thought, "Wow, Ilabels can be printed on an inexpensive
never imagined it would be so expensive." Asstandard paper stock. If the label will be
a label printing professional, I am oftenexposed to harsh conditions, it will be
faced with questions about price, and manynecessary to produce it on a vinyl or
times there are more cost effective optionspolyester stock with lamination for added
available but customers either don't knowprotection. It does tend to be expensive to
about it, or printers are unwilling toprint on a heavy-duty stock, but in most
recommend less expensive methods. That endscases, it is well worth it because the
today! This article will examine a few triedlabel's lifespan will be greatly increased.
and true cost saving measures you canFor non-extreme use, stick with a standard
incorporate when gathering pricing for yourpaper  stock.
custom  labels.
Copy  Changes
Size  Does  Matter
If you need a variety of labels with
Size plays an important role for a fewdifferent graphics or text, use the same size
reasons. Generally, the larger the label,and ink color for each label. While it might
the more expensive the finished product willnot be as exciting, it will save you a lot of
be. If you are flexible, try to use themoney because a printer will be able to run
smallest size possible to communicate yourthe labels together, resulting in a reduced
message. Even a small change in size cancost per thousand. Also, if you have a
affect price, especially when printing largevariety of changes for a four-color process
volumes. Also, use standard sizes whenprinting job, make sure the changes are all
possible. Standard sizes run morein black ink, as the black plate is easiest
frequently, so printers tend to offer them atto change and many printers do not charge for
a reduced cost over custom sizes. Always askblack  ink  changes.
if there is a standard size close to your
desired size. The slight size change canPrice  Breaks  &  Quantities
save  you  a  lot  of  money.
Price breaks and quantities do play an
Inksimportant role in term of price. It may
actually cost less to print 5,000 labels
Do you really need to print four-colorinstead of 4,000 labels because the cost per
process? I know...you have a great designthousand for 5,000 labels is less. In
that you have put lots of time and energyaddition, instead of placing orders monthly
into, but you quickly realize printing thein small volumes, print higher quantities and
labels may require you to take out a secondstore the labels. This will result in a
mortgage. So what to do? The obvious answerlower cost per thousand and overall savings.
is make the label one or two colors,Also, some printers will print large
especially if it is a "throw-away" label withquantities, store the labels and ship them to
a short lifespan. Also, use standard inksyou as needed. Always ask a printer where
when possible. It is expensive to matchtheir price breaks are and get a quote for
pantone colors or create custom colors, andthe closest price break to your desired
most printers offer standard ink colors at noquantity.
additional  charge.
Printing labels can be an economical way to
How  Will  the  Label  be  Used?enhance a product, advertise a promotion,
correct an error, relay important
Another factor is how the label will be used.information, and much more. Don't be afraid
Will the label be in harsh environments andto ask printers questions and negotiate
exposed to water, extreme temperatures orprice, and of course, consult with a variety
other solvents? Will the label be on aof printers to make sure the price you are
catalog cover offering a special discount?getting is fair and reasonable.



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