| Most people that I know who are, or have been | | | | |
| in network | | | | companies choose to express their |
| | | | compensation plans |
| marketing, never seem to make a dime! | | | | |
| Others (myself | | | | in terms only someone "high on crack |
| | | | cocaine" could begin |
| included) make a small fortune. If you're | | | | |
| not doing VERY | | | | to comprehend. The easier it is for someone |
| | | | to understand |
| well with your business, and you're honestly | | | | |
| putting in | | | | the compensation plan, the better. After |
| | | | all, your |
| the effort, let me explain to you how to | | | | |
| turn things around!First of all, you need to | | | | prospects are coming into it for the money, |
| make sure that you have the right | | | | so they must |
| | | | |
| product. That's the biggest mistake I see | | | | be able to understand how, and how much, |
| those who're | | | | they'll get paid.- A belief in the product |
| | | | strong enough that you |
| failing make. At the same time, I see many | | | | |
| marketing the | | | | can honestly recommend it. All of our |
| | | | communications |
| same products that I do, not having the same | | | | |
| success. So | | | | have a "tone" to them... even our written |
| | | | communications. |
| that's only one piece of the puzzle. Still, | | | | |
| it's a very | | | | We humans pick up on subtleties in |
| | | | communication, and |
| important piece of the puzzle.The product | | | | |
| must be:- A product that you can't buy | | | | we ARE able to tell when someone doesn't |
| cheaper at the local Wal-Mart! | | | | really |
| | | | |
| If your potential customers could get the | | | | believe what they're saying to us. We get |
| product cheaper | | | | that feeling |
| | | | |
| locally, you'll have a hard time marketing | | | | that something "isn't quite right." At the |
| it to people | | | | same time, |
| | | | |
| who, at least subconsciously, have to | | | | when someone shares information with you |
| believe that they're | | | | about a product |
| | | | |
| being ripped off. To honestly evaluate "the | | | | that they're totally "ga-ga" over, you pick |
| true value" | | | | up on that |
| | | | |
| of the product you also need to separate the | | | | too.The business also needs to require some |
| product from | | | | initial investment. |
| | | | |
| the "biz-op" end of it. The product has to | | | | Having studied hundreds of different |
| actually be worth | | | | companies, and different |
| | | | |
| the asking price even if it didn't offer | | | | business models, I expect to make an |
| resellers or | | | | investment to get into a |
| | | | |
| representatives a chance to profit from | | | | good network marketing program. You need to |
| selling it.- A product category that a large | | | | attract serious |
| group of people are already | | | | |
| | | | business people, and programs that you can |
| buying. Having to educate people that they | | | | get into |
| need your product | | | | |
| | | | for absolutely nothing generally only |
| is an uphill... and often losing... battle. | | | | attract those who |
| Why not offer | | | | |
| | | | will never upgrade, never do anything to |
| them something they're already using.- A | | | | really promote |
| consumable product. One-time sales mean you | | | | |
| are | | | | the business, and expect you to do |
| | | | everything for them.A nominal fee for the |
| constantly searching for new customers. | | | | starter kit serves to weed out |
| It's sooooo much | | | | |
| | | | those who would waste a lot of your time, |
| easier to market something that they will | | | | and allows |
| love, use up, and | | | | |
| | | | you to spend time working with those willing |
| keep getting more of from you. Built-in | | | | to invest in |
| residual income simply | | | | |
| | | | actually building a business. The reality is |
| can't be beat. Make the sale once... do the | | | | that there's |
| work once, and | | | | |
| | | | no business, that I know of, that you can |
| then earn commissions for a very long | | | | get into without |
| time.Let me give you a quick example of such | | | | |
| a product. Practically | | | | some type of investment!Another essential is |
| | | | training for team members. You MUST |
| everyone over 6-years-old in America, and in | | | | |
| many countries, | | | | have a duplicable system that anyone can |
| | | | plug into. It |
| send greeting cards. They send them for | | | | |
| holidays, birthdays, | | | | can't be only suitable for certain |
| | | | personality types. |
| graduations, the birth of a child, wedding, | | | | |
| etc. Some people | | | | Any new person must be able to follow the |
| | | | step-by-step |
| send as many as 70 cards a year... my wife | | | | |
| probably falls | | | | training, and because of the system in |
| | | | place, achieve |
| into that category.My wife and many others | | | | |
| send tons of cards costing up to $5 | | | | the same results. The training needs to be |
| | | | available |
| each. Actually, it's more correct to say | | | | |
| that she now sends | | | | on webpages, in printable form, and in audio |
| | | | form, so |
| cards on all of these occasions for less | | | | |
| than $1 each. No, | | | | that team members can digest it in whatever |
| | | | form they |
| those are NOT e-cards, and that price | | | | |
| includes postage. She | | | | learn best in. Live training events... or |
| | | | perhaps webinars |
| sends them through a network marketing | | | | |
| company that does | | | | need to also be available.Far too many |
| | | | people fail in network marketing simply |
| print on demand cards, and allows her to | | | | |
| upload her address | | | | because they can't do what the top producers |
| | | | are |
| book into an online database, and then | | | | |
| reminds her of when | | | | doing. When that happens, it's because the |
| | | | top producers |
| it's time to send birthday cards, etc. This | | | | |
| product also | | | | are often "lone wolves" off doing their own |
| | | | thing |
| has wide appeal to professionals such as car | | | | |
| dealers, bankers, | | | | outside of the system. What that does is |
| | | | allow the lone |
| realtors, lawyers, etc., because the system | | | | |
| allows them to | | | | wolf to bring in a lot of people who can't |
| | | | do what |
| send entire campaigns of pre-scheduled | | | | |
| sequences of | | | | they're doing. That formula simply can't |
| | | | work long-term.One final factor that |
| personalize cards. It's very powerful.That | | | | differentiates the successful |
| is just one example, one I happen to really | | | | |
| like, of | | | | from the unsuccessful network marketer... |
| | | | the successful |
| a network marketing business where you don't | | | | |
| have to create | | | | network marketer only recruits the right |
| | | | people. They |
| demand, or search for customers. They're | | | | |
| just waiting for | | | | interview prospects to determine why they |
| | | | want to get |
| you to show them a product that will | | | | |
| actually save them | | | | into the business in the first place. If the |
| | | | prospect |
| money. Since these cards are fully | | | | |
| personalized, don't | | | | doesn't have compelling, emotional reason |
| | | | for wanting |
| require you to even leave your house, and | | | | |
| can be sent in a | | | | to get into the business, top producers |
| | | | don't waste |
| few seconds... all for under a dollar, I | | | | |
| doubt that even | | | | their time recruiting them. That takes a |
| | | | lot of |
| Wal-Mart can compete. It's a no-brainer! | | | | |
| Take a look at: | | | | discipline, but it's the only way to build |
| | | | an |
| can even request a sample account be set up | | | | |
| so that | | | | organization that will be successful |
| | | | long-term. Bringing |
| you can take the system for a test drive. | | | | |
| The "try before | | | | in the wrong people... people who won't |
| | | | work, and want |
| you buy model" is time tested and PROVEN to | | | | |
| work!The only drawback to the card system is | | | | you to do everything for them, only leads to |
| that they don't | | | | disappointments |
| | | | |
| accept distributors outside the U.S. and its | | | | for everyone involved.I've just shared with |
| territories. | | | | you the key to actually making lots |
| | | | |
| Customers can be from anywhere though.Now, | | | | of money in network marketing. It's all |
| aside from the product, you need:- A proven | | | | really just |
| company. The management needs to know what | | | | |
| | | | common sense, but common sense that far too |
| it's doing, and that only comes from | | | | few people |
| experience in managing | | | | |
| | | | seem to be applying. Think about what was |
| a similar business. It simply doesn't make | | | | just shared |
| sense to risk | | | | |
| | | | with you above. Then ask if you're doing it |
| your time and other resources on | | | | right. If not, |
| inexperienced management.- A well-designed | | | | |
| website. This is a BIG drawback for | | | | making a few corrections will dramatically |
| | | | improve your |
| many network marketing companies I see. | | | | |
| Their site | | | | results.Willie Crawford is a corporate |
| | | | president, published author, |
| leaves you guessing "What in the world is | | | | |
| this site about!" | | | | seminar speaker and host, tele-seminar |
| | | | speaker and host, |
| Most visitors that you manage to attract to | | | | |
| such as site | | | | retired military officer, karate black belt, |
| | | | Master Network |
| will simply leave, and in the process leave | | | | |
| you frustrated | | | | Marketing Trainer, and lifetime student of |
| | | | marketing. He shows |
| with your lack of success.- A compensation | | | | |
| plan that doesn't require a Ph.D. to | | | | people how to actually generate substantial |
| | | | income on-line |
| understand. For some reason, most network | | | | |
| marketing | | | | using very simple, easily modeled systems. |