| When buying something, most people intently look at | | | | Mercedes-Benz at rank 2, then by Jaguar at rank 3. |
| the outer surface of a thing because it oftentimes | | | | For new trucks, according to auto shoppers, Ford has |
| says the quality and performance. | | | | the best exterior, and then followed by GMC and then |
| Kelley Blue Book and Kelley Blue Book Marketing | | | | Chevrolet. Dodge, Toyota, Nissan, and Honda almost |
| Research announced the results of the "Exterior | | | | got a spot in the category where it placed fourth, fifth, |
| Styling" segment of its newest automotive research | | | | eight, and eleventh, respectively. In the Minivans |
| study, Brand Watch. | | | | category, however, Dodge ranked 1; Toyota ranked 2; |
| Kelley Blue Book Vice President for Marketing and | | | | and Honda ranked 3. |
| Market Research Rick Wainschel said exterior styling | | | | Consumers find BMW as the luxury SUV with the |
| is one of the top decision factors among vehicle | | | | best exterior, Lexus as the second best and |
| shoppers, and consumers' perceptions can add or | | | | Mercedes-Benz as the third. Meanwhile, on the Non |
| eliminate a brand from someone's consideration list. He | | | | Luxury SUVs, the top three in rank -in descending |
| added that the real-time reporting of the Brand Watch | | | | order- is composed of Ford, Toyota and GMC. |
| data and the ability to see these brand perceptions | | | | BMW indeed proved its luxury when it ranked 1 again |
| can be extremely helpful in tracking shifts in new | | | | in the luxury category, this time, for the Sedan. |
| vehicle shopper attitudes and developing responses to | | | | Mercedes-Benz immediately followed at rank two and |
| those shifts. | | | | Infiniti at rank 3. Meanwhile, on the Non Luxury Sedan, |
| The Kelley Blue Book Brand Watch Study on Exterior | | | | Nissan, Honda and Toyota bagged the first, second, |
| Styling was further categorized into seven segments. | | | | and third place, respectively. |
| These are the convertibles/Sports cars, Trucks, | | | | Volkswagen, with its newly enhanced VW valve |
| Minivans, Luxury SUVs, Non Luxury SUVs, Luxury | | | | covers for its new vehicles was not found in the top |
| Sedan, and Non Luxury Sedan. | | | | list of the results. Some said this is because the study |
| The results gave some surprises. Porsche bested | | | | was only based on the exterior of the car and not on |
| other convertibles or sports cars by ranking number | | | | the engine, which is one of the priority parts of a car. |
| one in the category. It was followed by | | | | |