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Bmw to Sell 100,000 M3s

BMW expects to sell more than 100,000 newagreement.
M3s, reported Automobilwoche, a German
industry  paper.As part of the agreement, the distributor
built a $3 million-worth custom-built
The snooty sales target for the latestshowroom and service centre in Ho Chi Minh
generation E90-based M3 was revealed by theCity. Euro Auto Director General Huynh Du An
German automaker's M division representative.said that his company would initially place
The M3 is a performance version of theorders to import between 200-300 of BMW's
popular compact 3-Series vehicles, which uselatest models including the 320i, 325i, 530
some of the BMW 325IS parts. In essence, M3and  the  730Li  from  now until the yearend.
models are based from the E30, E36, E46 and
the E92 models. The Bavarian automaker soldThe automaker had previously entered Vietnam
90,000 units of its previous M3, the E46in 1994 with a joint venture with Hoa Binh
model, before the production of such wasAutomobile but pulled out of the market due
discontinued.to meager sales a year after the venture's
inception.
Compared to the 18,000 sales of the original
E30, the M3 brand has evolved into aEarlier, the BMW Group Asia announced the
mass-market  product  in  its  own  right.appointment of its new distributor in HCMC.
The HCMC-based Euro Auto Corp. will import,
Separately, BMW announced Tuesday its firmsell and supply services for the Bavarian
commitment to the Vietnamese market byautomaker's  product  lines.
officially appointing the Euro Auto Joint
Stock Company as its authorized importer andHuynh Du An, the general director of Euro
distributor  in  the  country.Auto Corp, said that he had opened a boutique
showroom at 165 Pasteur Street, District 3 to
The Bavarian automaker is entering Vietnamserve customers. These showrooms will be
for the second time after a halt of close tocomplemented by an interim service facility
two years in a new agreement that will alsoat 392 Kinh Duong Vuong Street, Binh Tan
see Euro Auto being charged with post-saleDistrict.
services for all BMW product lines in the
territory.As reported, Euro Auto will offer retail and
services experience in a newly constructed
Director General of BMW Asia Roland Kruegerfacility at Phu My Hung new urban area next
said that the company believed that theyear. The company expects to sell 200 to 300
Vietnamese market is quickly expanding andcar units this year and 500 to 600 cars in
the group was eager to cement a foothold in2008.
the country by striking a strategic partner



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