A Brief History of the Porsche Motor Company

Ferdinand Porsche played an important role in thethe 911.
development of airplanes and racing cars, and theThe 911 became easily recognizable: it had attractive
construction of tanks for the Wehrmacht. He is ansloping bonnet and what later became characteristic
automobile engineer with more than a thousand"frog eye" headlights, curves running from the top edge
patents to his name. He was appointed chief engineerof the windscreen to the rear bumper and a straight
at Mercedes-Benz in Stuttgart in the 1920s. Later on,waistline. From a functional and technical point of view
he set up his own engineering workshop and designedit was more like BMW 1500, although it retained the
among others the Volkswagen. At the plant wherestylistic features of the original Porsche. The new 911
Volkswagen was made, Wolfsburg, he was chief ofwill become the foundation stone of Porsche's identity,
operations and at the end of the war he was internedeven though the design was not always appreciated.
by the Allies.He was released a few years later andDuring the 1970`s and 1980`s, the designers attempts to
started building his first car with his son, Ferry Porsche.distance Porsche from its legendary design brought
The car was named the Porsche 356 and it was athe company to the edge of disaster. The more
sports car and a reminiscent of the Volkswagen. It hadmodern 924 model, "a people's Porsche", developed
the same four-cylinder boxer engine that waswith Volkswagen, as well as the 928 were far from
rear-mounted, just like the VW. It was far from being afulfilling the expectations.
powerful sports car, developing only 40 bhp and aIn the 1990`s, the company realized that what for over
maximum speed of 87 mph (140 km/h). First producedtwenty years was perceived as a straitjacket, it was
as a convertible and later as a hard top it distinguishedin fact a marketadvantage. During the 1990`s, Porsche
by the very elegant and innovative body. It wasbecame highly profitable since they now knew that the
developed in theworkshop of Erwin Komenda, atypical Porsche features were timeless. Nearly forty
master of restrained streamlining who had been inpeople now worked in the design department on
charge of sheet metal and design techniques atfurther developments of the long-running 911. These
Porsche since the VW Beetle. The new stle of closeddevelopments included the 911 GTI, a powerful
coupe was designed by Komenda and it sooncombinationof sports and racing car, put forward by
became the embodiment of the sports car, thanks tothe in-house designer Anthony R. Hatter. In 1999, chief
its fastback.designer proudly presented the new Boxster which
This tradition was continued by Komenda andenabled Porshe to establish a second independent
Ferdinand "Butzi" Porsche, the founder's grandson, withrange of models.